Harte Hanks Samsung Partnership Wins Mobile Marketing Innovation Award Again

Wazzup Pilipinas!

Harte Hanks, a U.S-based leader in customer relationships, experiences and interaction-led marketing, helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Harte Hanks is well-known for creating many brand success stories for their clients that include Hewlett Packard Software EMEA, Microsoft UK Enterprise, Sony, and Samsung, will be opening a BPO-call center at the Mall of Asia Complex, in Pasay City on April 21.

Now, the Samsung campaign has been awarded Direct Marketing News’ 2016 Marketing & Tech Innovation Award in the Mobile Marketing category.

The campaign, directed at an under-30 audience, focused on using social media to turn someone’s bad day into a good day. The campaign dubbed #NoteMyDay, helped turnaround bad days for those young people who tagged social media with #NotMyDay.

“Research tells us, millennials use social channels to share everything, even the bad things,” says Alan Kittle, creative director at Harte Hanks. “But we'd never seen a brand take direct action and find ways to make the bad days better, even though turnaround stories are popular. Using smartphone features to create happy endings felt so unusually emotional.”

Tsokolateria Cafe: Must Visit in the Heart of Baguio City

Wazzup Pilipinas!

While wandering in Baguio city, a friend recommended going to Tsokolateria Café. I'm glad I followed her tip because I was not disappointed of this new discovery. Let me tell you why.

First, the place, located in Igorot Stairs, Upper Session Road, Baguio City, is so nice. It was very accessible to get there because Baguio is very well known for fair and courteous taxi drivers. It is just a short walk away from the SM Baguio mall.

Inside, you'll see that their interior is simple yet relaxing, as it is an outdoor café embracing the cold breeze of Baguio.

Secondly, from the name itself, it is a haven for chocolate lovers. Like who can’t get away with CHOCOLATES?! They showcase artisan chocolates. Definitely all in their menu are made by hands. Their HOT CHOCOLATE BATIROL IS DEFINITELY A WINNER!

Third, their craft is not only bounded by chocolates; they also offer different kind of dishes for lunch and snacks but all of them are of the same rate of deliciousness.

Smartphone Features Upgrade as ‘Mobigraphy’ Booms

Wazzup Pilipinas!

With a good phone, there is no need to buy a camera.

In an economy where smartphone ownership and internet usage continue to grow, the number of traditional camera users is seen to decline, according to a Flickr review. In fact, the report added that popular smartphone devices like iPhone took the sweet spots in the most used camera category, leaving traditional cameras in seven other seats of the top 20 list.

This trend is evident in the number of gadgets being shipped in 2014, where more than 1.3 billion smartphones were shipped globally in contrast to the sharp decline of digital camera shipments. It was revealed that only 65 million cameras were shipped in the same year, less than half of the count in 2010.

With the increasing penetration of smartphones and their more and more powerful photography performance, traditional cameras have been marginalized. For consumers, smartphones not only have easy-to-use camera features that are enough for everyday use; this also makes photo-sharing easier and faster.

To meet the demands of these always-on-the-go consumers, many smartphone manufacturers ventured into improving their devices that integrate powerful photography features. This gave rise to ‘mobigraphy’ or mobile photography, the new art of capturing images and editing them—all in one place.