AirAsia Inks Partnership with Davao Tourism for Visit Davao Fun Sale 2016

Wazzup Pilipinas!

AirAsia, the World’s Best Low Cost Carrier for seven consecutive years, has signed a Memorandum of Agreement (MoA) with Davao tourism represented by Visit Davao Fun Sale (VDFS) Vice Chair Fides Bernabe and Department of Tourism (DOT) Region XI Director Roberto Alabado III. The partnership aims to establish Davao as a premiere tourist destination in the Philippines with abundant resources for eco-tourism and available facilities for sports and outdoor competitions.

As airline partner, AirAsia is offering low fares for its Manila-Davao flights to encourage more and more tourist to visit and enjoy Davao’s latest attractions. Among the major activities that will happen this year include, Visit Davao Fun Sale, Let’s Meet in Davao: MICE Davao program and the 9th Mt. Apo Boulder Face Challenge, which were launched at the recently held travel and expo tour in Manila.

Scheduled from March 25 to May 31, the Visit Davao Fun Sale is a city-wide sale and events extravaganza that offer affordable tour packages and big discounts to over 250 participating stores and restaurants. MICE which stands for meetings, incentives, conventions and exhibitions is also a key tourism project in Davao according to DOT with affordable hotel rates and incentives to be offered for groups with one thousand or more participants.

Meanwhile, fans of extreme sports should visit Davao in April 23 for the official start of the 9th Mt. Apo Boulder Face Challenge which features a 24-hour race to the Philippines’ highest peak.

MCA Music Artists Nominated For Multiple Awards In Upcoming MYX Music Awards 2016

Wazzup Pilipinas!

Last February 9, the annual MYX nominations night for the music awards was held at 12 Monkey Music Hall & Pub in Makati. Artists, musicians, and celebrities gathered around to show support and celebrate this glorious event for artists alike. Meanwhile MCA Music was already on a good spot with a roster that dominated the nominations night for being nominated in different categories.

Darren Espanto was the most nominated for being included in 5 categories. He’s nominated for the following categories; Favorite Music Video (Directed by Ian Galsim), Favorite Song for “Stuck”, Favorite Artist, Favorite Male Artist, and Favorite MYX Celebrity VJ. Next to Darren is The Voice Kids season 1 finalist, Juan Karlos Labajo who was nominated for Favorite Male Artist, Favorite Mellow Video for “Para Sa ‘Yo” (Directed by Frank Lloyd Mamaril), and Favorite MYX Celebrity VJ. Jason Dy the haranista heartthrob was nominated for Favorite New Artist. The veteran rockers Pupil is nominated for Favorite Rock Video for “Why” (Directed by Mike Talampas & Nick Santiago). Lastly on the local roster of MCA Music, rapper Ron Henley is nominated for Favorite Urban Video for “Langit” (Directed by Jasper Salimbangon).

MCA Music International artists are all nominated in the same category for Favorite International Video; Taylor Swift for Bad Blood, the kings of the new broken scene, 5 Seconds Of Summer is also nominated for the song “She’s Kinda Hot”, and lastly Ariana Grande’s “One Last Time”.

Digital Marketing Workshop for Cebu Companies Slated on March 14-15

Wazzup Pilipinas!

TechTalks.ph and Frame316 will be holding a Content Strategy Masterclass in Cebu City this March 14-15 to help Cebu companies take advantage of the shift from traditional to digital marketing.​

The two-day, hands-on workshop aims to align a company’s current marketing efforts to that of a digital content approach. The event will run from Monday, March 14, 9am to 5pm and Tuesday, March 15, 2016 – 9am to 12noon. Meanwhile, the location is yet to be finalized.

Speaking at the event will be Robert Cristobal, founder and creative storyteller of Frame316.

Although Cristobal warned that companies should “ready for the challenges ahead in adapting to digital trends,” he is hopeful that the “Philippine digital marketing ecosystem will exponentially grow.”

“We are flying to Cebu to conduct a masterclass that aims to equip business people to take their first step towards a content-centric digital approach, and we hope to add value to the advertising community by providing a practical approach in making that shift,” he added.

The workshop will centre on digital brand building and will cover topics such as: identifying your brand message; qualifying your audience; identifying & creating the right content for the right audience; distributing your message to the right channels; and nurturing and conversion of your audience to buyers.