The Entrepreneurship Club of FEU Proudly Presents E-Raise

Wazzup Pilipinas!

In line with its goal to empower small scale enterprise, The Entrepreneurship Club (E-Club) of Far Eastern University (FEU) invites aspiring entrepreneurs and seventy sari-sari store owners to take part in E-Raise on February 15, 2016 in Mandaluyong City.

This six-month program will include a comprehensive plenary discussion on the fundamentals of business, including funding, accounting, marketing, sustainability and scalability, which are of paramount importance to small time entrepreneurs.

The notable speakers invited to the seminar are Benita & Catalino Yap Foundation (BCYF) member Ronaldo De Los Santos from BCYF Advisory Council, BCYF Executive Vice President J Anton R. Yap, Ronda Palengke Initiatives founder Kevin Dela Cruz, and Strokes of Broke artist Nikky Rivera. Members of Go Negosyo, Grant Thornton Philippines and Junior Achievement Philippines will also be present at the event to share their expertise.

Aside from the valuable discussions, E-Raise will also be open for entrepreneurial consultations on general micro-business, bookkeeping, basic accounting, and regulatory process and requirements. More so, the FEU students will be in charge of monitoring the participants and mentoring them regarding sales, profit, cost accounting, pricing, and marketing aspects of business through out the program.

Jay Jaboneta Says One Little Act of Kindness Can Make a Big Difference at Mad World 2016

Wazzup Pilipinas!

"Even if it is a very tiny act of goodness and you think no one notices. Always remember that one little act of kindness can tilt the balance of an entire situation. One little act of kindness can ripple out in countless ways that you many never know about."

This is the saying that I remembered while listening to Jay Jaboneta, Firestarter and Chief Storyteller of the Yellow Boat of Hope Foundation during his talk at Mad World 2016 which was held last January 31 at SM Mall of Asia Arena. Participated by thousands of students from the different Marketing organizations of many colleges and universities nationwide.

According to him, technology can be harnessed for social good, for change and to make a difference. But ultimately, it is still our humanity that brings about change.

He also believes in HOPE - H is for harnessing your potential, O stands for Opening your wallet, P stands for Perspiring or Taking Action, and E stands for Empowering others.

The Yellow Boat became a symbol of hope for many of the children and even grown-ups at that certain town where students need to swim a river to reach their school. The Foundation that Jay has setup grew from just a Facebook status aiming to ask for help from friends which grew when his friends started to re-post.

Top Five Ways to Marketing Success According to Google's Ken Lingan at Mad World 2016

Wazzup Pilipinas!

We no longer go online. We now live online. There has never been a time when most of us find ourselves looking at our smartphones more than a hundred times a day so we can keep connected or informed.

With so many advances in mobile apps and social media technologies, and the continued affordability of smartphones and similar devices, it has now allowed people immediate access to get and share information instantly.  The immediate future seems so promising for all Marketing students because there's a bevy of tools they can use in their job.

However, it may have been so easy now to connect to consumers, yet never before has it been so hard to engage them because of so many competing products, and issues or events, around us. Since almost everyone has immediate access to obviously more affordable online media, there's a lot of clutter out there that we need to go through and clean up for our own purpose.