Wazzup Pilipinas!
“There are over 95,000 small to medium enterprises in the country, with each and every one having the potential to grow and compete on a global scale. With a wide assortment of online tools now within reach, there is no better time to be an SME than today,” said Reynaldo Huergas, President of IPC (IP Converge Data Services, Inc.), a local cloud services and data center pioneer.
According to data from the research agency We Are Social, the Philippines harbors an Internet penetration of 44 percent. For businesses, this translates to the opportunity to engage almost half the total population via the Internet, and ultimately, cultivate huge potential for growth.
Customers are largely mobile, with about 32 million active mobile Internet users in the Philippines. This makes going digital and embracing the consumerization of IT, now more critical than ever. Enterprises need to be easily reached by their customers via various channels such as social media, email and mobile. “People want information in real time and if they can’t get it from you, they’ll get it from your competitors. Business is lost,” said Huergas.
Huergas said that 2016 is also the time to tap big data and analytics. “Big data analytics can give valuable insights about your customers and target market. In essence, it uses statistics to understand customer behavior which allows for more effective campaigns and product or service developments that help achieve optimum results.”