NBA and FrieslandCampina Announce Multi-Year Marketing Partnership Extension

Wazzup Pilipinas!

The National Basketball Association (NBA) and Royal FrieslandCampina (FrieslandCampina) – one of the world’s largest dairy companies, providing millions of children and families with valuable nutrition every day –announced today a multi-year extension of their marketing partnership.

As the Official Milk Partner of the NBA in Indonesia, Malaysia, Philippines, Thailand and Vietnam, FrieslandCampina will continue to engage the NBA’s fanbase in Asia through its Drink.Move.BeStrong campaign, which aims to cultivate an active and healthy lifestyle among children through play, sports and proper nutrition. Through this partnership, FrieslandCampina will amplify the importance of exercise and good nutrition through events, television and digital activities, and localizedmarketing content, while also providing fanswith the opportunity to receive NBA-branded products, in-store promotions and unique NBA experiences.

FrieslandCampina willalso continue to serve as the Presenting Partner of the Jr. NBA in Indonesia, Malaysia, Philippines, Thailand and Vietnam through its Frisian Flag, Dutch Lady, Alaska and Foremost brands.The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. During the 2015-16 season, the Jr. NBA will reach more than 6.5 million youth in 32 countries. The program, first introduced to Southeast Asia in the Philippines in 2007, has reached more than 1.4 million children, parents and coaches across Southeast Asia.

“We are delighted to extend our successful partnership with the NBA,” said FrieslandCampina Asia Chief Operating Officer Piet Hilarides. “Our collaboration has yielded tremendous results and we look forward to continuing our efforts to bolster the health and well-being of the region’s future generation. Milk is recognised as a source of good nutrition by leading authorities and, as one of the world’s leading dairy companies, FrieslandCampina is committed to advocating better nutrition for children across Southeast Asia and beyond. We are also focused on continuing our efforts to engage strategic stakeholders and partners including the NBA to put the brakes on the rise of non-communicable diseases in the region.”

Schedule of Activities for the 20th Philippine International Hot Air Balloon Fiesta

Wazzup Pilipinas!

It's just a few days to go before the Weekend of Everything that Flies start making Pampanga one of the most sought after and busiest destination in the country. People from all walks of life will surely flock towards the province to witness the highly anticipated annual event that is now on its 20th year.

It's best to be there for the entire four days of celebration so I'm sure hotels and other accommodations will be fully booked once again. Likewise, the restaurants and tourist spots around the area will also benefit from the huge crowd who will all be visiting the event and eventually take side trips and tours around Pampanga.

True enough, the weekend from February 11 to 14 will be another talked about event in history.

My team is also ready to be there as early as February 10 so we could witness the inflation of the hot air balloons in the early hours of February 11.

Below are the official Schedule of Activities for the Philippine International Hot Air Balloon Fiesta

Please bear in mind that the schedule may change without prior notice, especially with the flying activities because they are highly dependent on wind conditions.

Eight Feng Shui Guidelines for Staying Lucky in 2016

Wazzup Pilipinas!

With only weeks before Chinese New Year, households are once again on the lookout for home design tips to increase their financial luck, improve their work lives, keep themselves protected, and enhance their personal relationships. Not to worry: MyProperty.ph spoke with Philippine feng shui expert Hanz Cua, who shared his thoughts on making sure that luck is on your side during the Year of the Fire Monkey.

Apart from cleaning your home from top to bottom, cleansing it with incense, and displaying the mandatory 12 round fruits to represent 12 lucky months of the year, Cua makes a few suggestions that will bring luck to your home this year. 

Blue is this year’s lucky color in feng shui, and it’s the color for increasing one’s luck in the wealth department. Because 2016 is the Year of the Fire Monkey, the water element won’t be present. This means you need to incorporate the color blue, which represents water, into your home in any way you can, such as painting your walls blue, hanging blue curtains, or using blue pillows. Another way to keep the balance is to set up actual water features in the home, such as an aquarium or a water fountain. 

Cua says depending on your Chinese zodiac, you’ll have to put a different charm in a specific area of the home to enhance your fortune. Rats and Boars need a red object or lava lamp in the south. Oxen, Sheep, and Dogs should put a water element like a fountain or aquarium in the north. Tigers should display a stone like a tiger eye in the southwest. For Rabbits, an amethyst in the northeast will improve their luck. Dragons should put a water fountain or aquarium in the north. Snakes and Horses need a metal element like a wind chime in the west. Monkeys and Roosters need to accessorize the east with a fortune plant.