Ad Summit 2016 Announces New Speakers, Student Discount

Wazzup Pilipinas!

The Association of Accredited Advertising Agencies of the Philippines (4As) calls on the marketing communications industry to come out boldly and play where no man has played before, as it unveils the latest batch of speakers for Ad Summit Pilipinas 2016,to be held from March 9 to 12 at the Subic Bay Exhibition and Convention Center.

With its theme, “Come out and Play,” the biggest advertising and marketing convention in the country aims to inspire practitioners to progress fearlessly,as its invited industry icons prepare to participate as the Summit’s speakers.

“We have an amazing lineup awaiting Summit participants. Expect the unexpected,” said Ad Summit 2016 Chair Alex Syfu. “With our theme, we hope that the Summit allows all to view possibilities where there were none before. No obligations, just opportunities. Ad Summit Pilipinas 2016 will encourage this type of unbridled creativity to flourish,” he added.

Speakers participating in the event include business tycoon Manuel V. Pangilinan; award-winning director Jose Javier Reyes; AQKA Shanghai’s Eric Cruz; Vikas Gulati from Opera Mediaworks; and leadership expert Tom Oliver.

Manuel V. Pangilinan, also known as MVP, is one of the most accomplished men in the country. Chairman of such industry behemoths as PLDT, TV5, Philex Mining, and Metro Pacific Investments Corporation, Pangilinan is a veteran of adapting to the ever-changing business climate of the Philippines.

Putting Environment-Friendly Modes Of Transportation On The Pedestal

Wazzup Pilipinas!

Transportation is one of the most remarkable inventions that offer unparalleled convenience to every individual, yet this also poses a great threat not only to our health but more importantly to the environment. In fact, a study published in the journal of Environmental Science & Technology revealed that cars—our most used mode of transportation—emits more global warming pollution than a plane that flies with the same speed.

With this, private and public organizations in the Philippines are already backing the longstanding efforts to environmental conservation, putting forward different advocacies to bring forth change in the community.

One example is the scheme of the Metro Manila Development Authority (MMDA) which allotted a special bike line along EDSA where about one million vehicles ply every day. For the local authorities, this step ahead will aim to improve air quality in the metro.

But bringing forward these environment-friendly causes is not limited to Metro Manila alone. In fact, Primer Group of Companies—the company known for the retail and distribution of premium consumer brands in outdoor, urban lifestyle and travel—has embarked on various life-changing journeys to bring sustainable means of living on the pedestal todeliver healthcare and support outdoor athletesacross the country.

Microsoft Philanthropies Commit to Donate $1 Billion in Cloud Computing Resources

Wazzup Pilipinas!

Microsoft Corp. CEO Satya Nadella announced a new three-part initiative to ensure that Microsoft’s cloud computing resources serve the public good. As part of this initiative the recently formed Microsoft Philanthropies will donate $1 billion of Microsoft Cloud Services, measured at fair market value, to serve nonprofits and university researchers over the next three years.

Microsoft’s three-part commitment focuses on ensuring the cloud can serve the public good in the broadest sense by providing additional cloud resources to nonprofits, increasing access for university researchers and helping solve last-mile Internet access challenges.

“Microsoft is empowering mission-driven organizations around the planet with a donation of cloud computing services — the most transformative technologies of our generation,” said Microsoft CEO Satya Nadella, who spoke at the World Economic Forum in Davos, Switzerland. “Now more than 70,000 organizations will have access to technology that will help them solve our greatest societal challenges and ultimately improve the human condition and drive new growth equally.”

In September 2015, 193 heads of state and other world leaders unanimously adopted 17 sustainable development goals to achieve by 2030. This ambitious agenda — which includes ending poverty, ending hunger, and ensuring affordable, reliable and sustainable energy for all — will only be achievable with the benefit of significant inventions and technology innovations. The scale and computational power enabled by cloud computing will be essential to unlocking solutions to this list of some of the world’s seemingly unsolvable problems.

“We’re committed to helping nonprofit groups and universities use cloud computing to address fundamental human challenges,” said Microsoft President Brad Smith. “One of our ambitions for Microsoft Philanthropies is to partner with these groups and ensure that cloud computing reaches more people and serves the broadest array of societal needs.”