Twitter Partners ABS-CBN And McDonald’s In Support Of UAAP Cheerdance Championship With Twitter Amplify

Wazzup Pilipinas!

Twitter today announced a partnership with leading television network ABS-CBN and McDonald’s through Twitter Amplify, a sponsorship package that allows the global foodservice retailer to extend its brand presence and reach targeted audiences following the UAAP Cheerdance Championship in the Philippines on October 3, 2015.

The first Twitter Amplify deal of its kind in the region, starting tomorrow ABS-CBN will tweet live content, including videos of the cheerleading action from the annual competition which McDonald’s @McDo_PH, will be running a series of Promoted Tweets against, supported by Twitter’s Auto Amplify. Apart from being at the live event, students from the eight competing universities cheering for their teams can watch the competition on television, follow #UAAPCDC2015 conversations on Twitter and tweet #McDoBonFries for a chance to win free fries for their school.

Twitter Amplify enables media organizations and brands to capture the excitement on television and distribute it to audiences across Twitter, far beyond their existing followers, even across the globe. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in Twitter conversations.

“We are pleased to have ABS-CBN and McDonald’s come on board as our first Twitter Amplify partners in Southeast Asia, paving the way for development in the region,” says Marie Sornin, Head of International Development, Content Partnerships and Twitter Amplify. “This Twitter Amplify partnership in support of the cheerdance championship is an excellent opportunity to connect with the youth of Philippines through creative and premium video content.”

PhilBike Expo Blazes Trail on Its 2nd Year

Wazzup Pilipinas!

The PhilBike Expo, the country’s first and largest trade and consumer show dedicated to the promotion and development of cycling, is all systems go for its second annual run this 2015. The expo offers trade participants and media exclusive access on Oct. 2, and welcomes the public from Oct. 3 to 4 at the SMX Convention Center, Halls 2 – 4.

Organized by Phil-Bike Convention, Inc., the PhilBike Expo this year is expected to surpass its crowd count of 10,000 at its inaugural two-day show last 2014 at the World Trade Center. To make this feat possible, organizers are flying in three of the sport’s biggest superstars: Vittorio Brumotti of Italy, Spaniard Viki Gómez, and Matthias Dandois of France for breathtaking demos and workshops with local biking enthusiasts.

Gómez and Dandois are also slated to judge the National BMX Freestyle Championships – advanced category during the three-day affair. Sanctioned by the Asian Extreme Sports Federation of the Philippines, the competition offers local bikers the chance to represent the country in international meets.

Other events include: MANILA FIXED GEAR Harabas Criterium; Mountain Bike Time Trial and Tricks; Pinoy Mt. Biker Rat Race; Fastest Fold; and a bike clinic hosted by the National Bicycle Organization. Cash prizes and special items await contest winners.

Globe Telecom Signs P5-B and US$45-M Term Loan With Metrobank

Wazzup Pilipinas!

Globe Telecom, Inc. signed a 10-year P5 Billion and 7-year US$45 Million term loan with Metrobank. The loans shall be used to finance Globe's capital expenditures.

“This new loan facility from Metrobank will help us address the demands of our customers in their continuing shift to a digital lifestyle. Globe is committed to invest in additional network capacities to handle the robust growth in data traffic from our customers“, said Alberto de Larrazabal, Globe Chief Financial Officer.

Globe invested about P11.4 Billion in capital expenditures in the first half of 2015. Bulk of the investment was allocated for data-related projects, including investments for the company’s broadband network, capacities for wireless data, LTE, and domestic and international transmission facilities.

Globe Telecom, Inc. closed the first half of 2015 with record-level consolidated service revenues of P53.8 Billion, 13% higher than the P47.7 Billion reported a year ago, on the strength of robust revenue gains on mobile data and broadband, as more customers adopt a digital lifestyle. On a sequential basis, Globe posted its highest ever consolidated service revenues of P27.6 Billion for the second quarter of the year, outpacing both the record-level revenues in the seasonally strong fourth quarter of 2014 of P26.3 Billion and last quarter’s P26.2 Billion by 5%.