Wazzup Pilipinas!
In an effort to introduce their Certified Professional Manager (CPM) Mini-MBA Program to the Philippines, DMKompass, Inc. (formerly known as DM Competitive Advantage, Inc.) invited us to
celebrate the formal launch of Building Bonds, Building Brands: A Certified Professional Manager (CPM) Networking Night" on September 23, 2015, 6 to 9 pm at the Lucia Ristorante restaurant located inside Hotel Celeste, Makati Avenue corner Arnaiz Avenue, Makati City.
Ms. Suzan Bigay, CEO of DM Kompass, was there to talk about the CPM program including the schedule and cost.
Attendees were initially treated to a filling pica-pica served by Lucia Ristorante of Hotel Celeste. We tried only a few bites since we were still full from an earlier event held at Rockwell which was also in Makati. The small gathering was an invite-only event that was for potential customers and the alumni of the CPM program. Among the alumni is Ms. Dina Loomis, who is also a book author who promoted her book titled "Beyond Looking Good" during the DM Kompass CPM Networking Night.
In the spirit of continuous learning from experts and colleagues, Grupo Agatep Managing Director and Chief Creative Officer Norman Agatep also gave a short talk on How To Build Brands Through Public Relations and Storytelling." Mr. Agatep actually talked about six (6) ways to tell the story of your brand and he gave real life examples based on companies who actually used the storytelling methods.
In the spirit of continuous learning from experts and colleagues, Grupo Agatep Managing Director and Chief Creative Officer Norman Agatep also gave a short talk on How To Build Brands Through Public Relations and Storytelling." Mr. Agatep actually talked about six (6) ways to tell the story of your brand and he gave real life examples based on companies who actually used the storytelling methods.
Mr. Agatep is the current president of the Internet and Mobile Marketing Association of the Philippines (IMMAP). In 2014, he was the president of the Association of Accredited Advertising Agencies (4As). Grupo Agatep, formerly known as Havas PR Agatep, Havas Worldwide Manila, and Agatep Associates, is one of the largest PR and Advertising agencies in the country.
According to Norman Agatep, the six (6) new ways of storytelling are the following: