Sony Pictures Television Networks, Asia Unveils New Look For AXN

Wazzup Pilipinas!

Sony Pictures Television (SPT) Networks, Asia is launching a refreshed visual identity for AXN with an impactful original new look that aligns with the channel’s current programming focus. The new branding, including a new logo, graphic elements and marketing campaign, will roll out across AXN’s on-air and online platforms just prior to the premiere of The Voice Season 9 tonight.

“While AXN continues to be the pay TV destination for action, we are also tapping into an audience seeking content filled with intrigue, passion and heroes,” said Hui Keng Ang, Senior Vice President and General Manager, Sony Pictures Television Networks, Asia. “Our new look aligns with that programming sensibility and speaks to today’s viewers, who are connecting with our brand across linear and digital channels, as well as social media.”

AXN’s dynamic new logo features a custom-built avante garde typeface, accentuated by a three-dimensional pyramid, which is a classic shape associated with mystery and the convergence of energy, bathed in striking shades of red.

“Red evokes energy, action, passion and danger. We are harnessing the power of that color in a new campaign that encourages viewers to discover and embrace the sense of fearlessness that permeates AXN’s series,” explains Maurizio Vitale, senior vice president of marketing, Networks for SPT, who oversaw the network’s brand refresh globally.

The network’s new “Redefining Action” campaign, which will roll out simultaneously with the refreshed brand identity, underscores the channel’s focus on programming defined not by a particular genre but by an overall attitude -- intense, intriguing, smart and unexpected.

What Will Be The Philippines’ Largest Cities In 2020?

Wazzup Pilipinas!

Metro Manila’s largest component LGU, Quezon City, will still be the Philippines’ most populous city by 2020. This is according to an analysis conducted by global property website Lamudi Philippines (www.lamudi.com.ph) using the annual average population growth rate issued by the Philippine Statistics Authority in 2010.

Interestingly, the roster of the top 10 most populous Philippine cities in 2010 will be quite different with that predicted for 2020. For instance, the City of Manila will be overtaken by Caloocan and Davao by 2020. These two cities’ populations are growing rapidly and are predicted to surge to 1.88 and 1.83 million, respectively, while Manila’s is predicted to increase to 1.72 million. According to the data from the PSA, these three cities’ populations grow on average 2.37, 2.36, and 0.44 percent per year, respectively.

In addition, by 2020 there will be seven Philippine cities projected to have populations of more than 1 million, and five of the top 10 are cities outside Metro Manila (Davao, Zamboanga, Cebu, Antipolo, and Dasmariñas). Interestingly, by 2020, Dasmariñas, whose population grows on average 5.4 percent per year, will have more people than Taguig and Pasig, Metro Manila’s seventh and ninth most populated cities, respectively, in 2010.

By 2020, Dasmariñas population will grow to 976,146 (seventh), compared to Taguig’s and Pasig’s 958,962 and 887,959, respectively.

Furthermore, the populations of Zamboanga, Cebu, and Antipolo are predicted to breach the 1 million mark by 2020, which put them at fifth, sixth, and seventh positions.

MyProperty.ph Magazine Features Eight Big Names in PH Real Estate

Wazzup Pilipinas!

Dubbed “The People Issue,” ​MyProperty.ph Magazine (​ www.myproperty.ph​) releases its eight issue this week. 

For the first time ever, the magazine focuses on some of the movers and shakers of Philippine real estate. 

 “​ In this issue of MyProperty.ph magazine, we want to step back and congratulate our long­term partners, whose success represents a truly entrepreneurial spirit worth emulating. We let their knowledge of the market guide our journey and we thank them for their continuous belief in our vision to bring the Philippine real estate market into the digital age,” said Henry Winter, the newly appointed general manager of MyProperty.ph. 

Well­ known personalities to grace the latest issue of ​MyProperty.ph Magazine ​ include Grand Monaco president Reynaldo Carpio, Vista Land president and former senator Manny Villar, noted architect and urban planner Felino “Jun” Palafox Jr., and National Real Estate Association chairman Andy Mañalac. 

MyProperty.ph ​ ’s latest issue also features useful home guides and neighborhood tips for consumers, an exciting list of kid­friendly and fun­filled places in Metro Manila, articles on home design and budget­friendly dining room upgrades, and a list of must­have mood­enhancing items for your home.