Wazzup Pilipinas!
In an effort to make its service more efficient for licensed real estate professionals, global property portal Lamudi Philippines (www.lamudi.com.ph) is launching an SMS service that will have brokers receiving text messages from prospective buyers directly to their mobile phones. This service allows brokers to receive SMS notifications one hour after property-hunters have inquired about their properties through the Lamudi website.
According to Lamudi Philippines managing director Jacqueline van den Ende, the first hour after a potential buyer inquires is a very important window in sales. “In order for real estate brokers to successfully close this sale, they must reply to a customer inquiry before another seller does.”
In fact, as study conducted by U.S.-based CRM platform Salesforce, online customers who receive a reply one hour after an inquiry are 60 times more likely to convert than those contacted after 24 hours.
Called the first-mover advantage, a seller who replies to an inquiry the fastest can earn a potential buyer’s loyalty. This is really important in e-commerce, said van den Ende, as online customers are generally not loyal. “Research shows that even through a customer is going price-shopping online, a sense of loyalty drives them back to the vendor who responded to them first.”