AMD Lights Up Broadway with Times Square’s Largest High Definition Display

Wazzup Pilipinas!

AMD announced details behind one of the world’s largest and most technologically advanced display walls, located in New York’s Times Square at 1535 Broadway, between 45th and 46th Streets. The stunning visuals that drive the digital sign’s massive size – 25,000 square feet of Ultra-High Definition digital signage incorporating nearly 24 million pixels – are powered by AMD FirePro™ professional graphics cards.

The sign, with playback system designed and managed by Diversified Media Group, is a single surface covering a city block in length and stands eight stories high. Driving the visual display are three AMD FirePro professional graphics cards using AMD Eyefinity Technology, with each card powering six sections of the display for a combined resolution of 10,048 x 2,368 pixels. The individual display sections are synchronized across graphics cards and zones using the FirePro™ S400 synchronization module.

“Graphics realism is a key driver for the next generation of immersive experiences, whether through display walls, virtual reality, or other aspects of visualization,” said Forrest Norrod, senior vice president and general manager, EESC Business Group, AMD. “The Times Square display powered by our AMD FirePro professional graphics and scalable Graphics Core Next architecture is a great example of how AMD is ready and able to innovate with customers and push the boundaries of visual technology.”

Daylong Advocates #NoVacationFromSunProtection

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At a time when we face an abundance of choices in how, when, and why we use products, so have sunscreen products slowly evolved from being solely used at the beach during summertime to a daily skin care staple. The message is clear: not only is it important to prevent sunburn, it is equally important to prevent rapid skin aging and deeper cellular damage.

Daylong, a dermatological suncare brand from the makers of Cetaphil, is the first to explicitly advocate daily sunscreen application. In its recent efforts to support its cause, Daylong conducted a UV-exposure study to investigate whether the outdoor sun at the beach shows the same level of strength in the city – even when indoors. 

Together with five Filipina urbanites – Jaymie Pizarro, Jackie Go, Marj Sia, Janeena Chan, and Marie Lozano – Daylong used sun sensors to track daily UV exposures in Metro Manila for a week. From day to night, their daily activities were recorded, even when indoors. 

The study showed that in Metro Manila, the daily UV Index recorded reaches up to 10 from 12nn to 1pm, which places a ‘Very High’ risk from unprotected sun exposure. Comparing the city’s UV index to Caticlan (Boracay) and El Nido (Palawan), and data showed both summer destinations also reach UV Index 10 during the same hours.

Energizer Night Race Manila 2015 to Benefit the Children of Bantay Bata 163

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Energizer is set to launch its first open run on June 27, 2015 where over 3,000 runners are expected to light up the streets of Filinvest City in Alabang. This is part of Energizer’s ongoing commitment to share positivenergy with the children of Bantay Bata 163.
According to Claire Guevarra, senior brand manager of Energizer, the company’s partnership with Bantay Bata 163 allowed them to further their thrust in giving back to the community. 

“"It is important to put self-improvement as your daily goal in life, but stretching your arms to further help others is one of the best indicators that we have lived fully. With our partnership with Bantay Bata 163, we were able to realize this, and we will continue to engage ourselves in a partnership that nurtures both the brand and the beneficiaries it embraces." said Guevarra.

As an open run, the participants are encouraged to keep going and run as far as they can within the 2 hours given time. For every 3k loop that the runners will run, P100 will be donated to Bantay Bata 163 as part of its operation and medical treatment funds. With the expected runners, the Energizer Night Race Manila 2015 aims to raise P1,000,000.00 with the help of the participants who will run within the 2 hours given time.

According to Vincent Lizo, Energizer Philippines’ business director, the first open run bears truth that no competition is needed if we want to help improve the lives of children.