The Social Media Marketing Revolution

 

Wazzup Pilipinas!

Here's what I wrote for ShopBest magazine for the souvenir issue of the 2015 Best Choice Annual Awards. It is entitled "The Social Media Marketing Revolution" expressing my thoughts about how social media has changed the game play for most businesses and has also somewhat evened the playing field for startups who have very limited funding.

Social media allowed small players to gain a global presence through the help of social media since we all know many of us are in one way or another connected via Facebook, Twitter, Instagram and other popular social media networks that have dominated the Internet.

Especially in the Philippines where the people love to interact and become involved, the influence of social media has drastically changed the way we live and make decisions. It has evolved into a really "social" form of communication where everyone can immediately give feedback. Sometimes, it's too easy and convenient that it also becomes a dangerous tool that can either make or break a company.

We've heard of great news of long lost families or relatives being reunited, campaigns becoming widely participated at a global scale, but there are also disturbing viral images, trending hate stories, rants, bashings, rumor mongering, and so.

Social media is indeed influential that it can immediately put you into the highest pedestal but can also bury you so deep that you may not want to go back up into the real world.

Read on and enjoy my article below:

Michelin’s Right2Race Online Game Returns with Pilot Sport Experience Drive Prize

Wazzup Pilipinas!

The Right 2 Race (R2R) online game promo from MICHELIN is back! And winners from select countries get the chance to join the MICHELIN Pilot Sport Experience (MPSE), a much-awaited motorsport event, in Sepang International F1 Circuit in Malaysia.

To join, participants may log on to www.theright2race.com from May 13 to June 16, 2015 and play the game on the digital version of Sepang International F1 Circuit. The players’ driving skills on different racing lines and braking points will be tested in the game. Three players from the Philippines with the best and fastest lap times win a trip to Sepang, Malaysia and join in the once-in-a-lifetime MICHELIN Pilot Sport Experience on July 18.

The MPSE is a unique and specialized motorsport event organized annually by MICHELIN. Participants get to ride and drive with professional racers on high-performance vehicles such as the Formula 4, Renault Clio Cup, Lamborghini Super Trofeo and the legendary Formula Le Mans.

The first Right2Race was launched successfully last year in Singapore, Australia, Thailand, Malaysia, and Philippines. One of the winners from the Philippines – Ivan Isada, emerged as the overall Champion at the 2014 MPSE. As the ultimate winner, Mr. Isada received an exclusive all-expense paid trip to witness the prestigious Le Mans 24 Hours in Le Mans, France in June 2015.

For more information log on to www.theright2race.com OR www.michelin.com.ph .

Have an Absolutely Memorable Day Out with Mom at the FIC Loves Moms 2015

Wazzup Pilipinas!

More than anything, moms want nothing but time for themselves and time with their loved ones for Mother’s Day. This coming Sunday, May 11, treat your mom to a memorable day out at the Fox International Channels (FIC) Loves Moms 2015 in Newport Plaza, Resorts World Manila.

Day in and day out, moms’ pure and unconditional love pushes them give only the best to their families. Co-sponsored by Absolute Pure Distilled Drinking Water, this annual event gives Absolute moms only the best experiences they deserve. Moms can indulge in massages, nail spa treatments, and makeover sessions while kids can get crafty and make moms handmade gifts at the arts & crafts stations. With different booths, games, performances, and other exciting activities, everyone in the family will surely have an enjoyable and memorable day. 

Drop by FIC Loves Moms 2015 and give your mom nothing but absolute love on a day that's made just for her.