Sunscreen and the City: Daylong’s Advocacy Towards Every Day Sun Protection

Wazzup Pilipinas!

It has been almost a year since Daylong first introduced its campaign for daily, cellular sun protection, advocating that sunscreen should be part of everyday skincare regimen. The trusted makers of Cetaphil launched Daylong to provide clinically-proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveys its message for daily, deep, and complete solar defense.

While the whole city bustles in preparation for summertime, and for days of basking under the beautiful sun on some of the most exquisite local beaches, Daylong has been working quietly – preparing for something bigger. 

Staying true to its commitment of caring for the skin, whether the sun is out or not, Daylong conducted a study to reveal that the sun exposure in the city has the same intensity as at the beach. Using sun sensors that can detect UV radiation, Daylong has shown that the UV radiation in the city of Manila reaches the same level as on the beaches of Boracay.

Mad World: Unravelling the Creative Genius

Wazzup Pilipinas!

One of PJMA’s (Philippine Junior Marketing Association) biggest event this year is #MADWORLD2015 having about 6500+ attendees. Bringing Filipino Student Marketeers together in one place , coming from different state universities and colleges here in the Philippines. (Kudos to the students from the North, Visayas and Mindanao)

It was to my surprise as I arrived at MOA-SMX, the massive line at the entrance at 10am. I understand how difficult it was for the organizers and the security to handle that much number. It may have taken time to accommodate everyone to their designated places, but it was worth the wait.

Being accommodated on my high heels by one of the organizers/members (Thanks Ralph Gonzales, @ralphgon) and meeting Karol Chee (@missykarol), Director for Marketing at Philippine Junior Marketing Association, I would like to say Congratulations!, for pulling of a successful event, Not only to them but the rest of the officers, members and even volunteers. Thank you also for the warm welcome.

Proactiv's Renewing Cleanser for a More Refreshing Facial Wash

Wazzup Pilipinas!

 

Proactiv has a Renewing Cleanser product that is an oil-free and soap-free medicated formula that contains advanced micro crystal benzoyl peroxide in combination with mild cleanser that lightly washes the skin. Tiny beads gently exfoliate dead cells and impurities so they can’t clog pores. The benzoyl peroxide penetrates the pores fast while being gentle to the skin. It attacks, kill acne-causing bacteria and reduce the number of acne pimples.

I've used the product for daily wash and find it very soothing afterwards. The tiny beads can really be felt as if gently scrubbing my face off the dirt. My face feels fresh after every wash. The oily skin becomes clearer and smooth as if it took out most of the oils from my face.

The product is composed of mainly Benzoyl Peroxide, the main ingredient that is an anti bacterial agent that fights acne. The 2.5% concentration is just effective as 10% solutions in controlling the majority of acne cases and much gentler to your skin. This low concentration gives it the acne-fighting benefit of even higher concentrations, but not the side-effects!

Other ingredients of the product include Sodium Hyaluronate, a mucopolysaccharides that act as humectant to draw moisture to skin. Mucopolysaccharides are gel like substances surrounding the collagen and elastin in the dermis layer of the skin.  Polyethylene are the small round beads that have no sharp edges but can tear and scratch the skin while they gently remove old, dead cells.  The Anthemis Nobilis Flower Extract is a botanical extract known for its soothing properties.  

Below are instructions on how to use the Proactiv Renewing Cleanser: