Wazzup Pilipinas!
In the Name of Mobile Commerce Lazada.com.ph unveils the Filipino purchase behaviour through mobile commerce.
Shopping online is certainly an efficient and effortless way of getting what you want, where you want it, and when you want it – or so most Filipinos think. But as the country’s biggest names in telecommunications strive towards improvement in providing mobile internet solutions – take the case of telco giants such as Smart - which just recently announced free internet to its subscribers, as well as Globe – which aggressively pushes its mobile internet bundles; it has become undeniable that M-Commerce (Mobile Commerce) has reached the Philippine shores in one way or another.
In a recent study made by the market research firm TNS, 53% of all respondents from Metro Manila already own a smartphone. For 2015, it is estimated that the Philippines will still witness a 22 percent year-on-year increase in smartphone adoption (as cited in the recent report of IDC) coupled 42 percent increase in the sales of smartphones (as cited in the recent report of GfK), thus making M-Commerce more and more viable and conducive amongst Filipinos.