Wazzup Pilipinas!
Your friendy neighborhood Pambansang Blogger ng Pilipinas recently got an invitation to attend the launch of Essilor's Project Transform, an awareness program for healthy vision. It was held last February 16 at 55 Events Place located at 55 Scout Rallos street along Tomas Morato Avenue in Quezon City.
Top global ophthalmic lenses manufacturer Essilor launched a public awareness campaign on the importance of good vision in response to reports that over 20 million Filipinos are in need of visual correction. They recruited top celebrity Piolo Pascual as their brand ambassador to encourage Filipinos to take care of their eyes more. Statistics shows that only a few Filipinos would take the time to visit a doctor to have their eyes checked. Thus the conditions would have worsen before going to an eye expert is considered.
Of course, there's a new Television Commercial (TVC) showing Piolo Pascual as their brand endorser and will be shown to the public via cable channels starting March 1. The latest infomercial features brand ambassador Piolo Pascual performing various activities - swimming, reading, driving - and how good vision helps him accomplish these tasks effectively.
It is without any doubt that Piolo Pascual is an epitome of good health and fitness as he works really hard to make himself healthy and looking very well. We all know that celebrities should invest a lot on their physical appearance to keep looking good infront of the camera. They also need to maintain their good health since all these showbiz obligations requires stamina and endurance to keep going even through the wee hours of the night. Their job expects them to stay in condition for every call to perform, be interviewed, or mingle with their fans, sponsors and supporters.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
