Wazzup Pilipinas News and Events

Thursday, February 5, 2015

MASKeteer Productions Presents ExVi: Dominating Market thru Experiential and Viral Marketing

Wazzup Pilipinas!

MASKeteer Productions - a group of marketing students from Polytechnic University of the Philippines is pleased to announce that an exciting, edifying and up-to- date marketing seminar is taking a giant leap on February 6, 2015 at SM Sta. Mesa, Cinema One from 11 am to 4 pm.

The seminar entitled “ExVi: Dominating Market thru Experiential and Viral Marketing” that aims to provide a real-life and timely marketing education for the students where they would be able to learn different techniques of marketing and how brands survived the competition through experiential and viral marketing strategies.

Exvi is an integrated term for Experiential and Viral marketing strategies that companies of 21st century utilize as their maneuver or tactics in dominating the market. It is a well-placed, calculated and provocative type of campaign wherein the companies balance the power of brand awareness through the rebirth of traditional marketing strategies.

With the new platform of advertising and how consumers lose interest on traditional way of pioneering a product, marketers of today’s generation reroute their strategies to adapt the fast paced of global market competition without filling the brim. When the number of products and services are array in different form then the market becomes crowded thus companies’ needs to generate new marketing strategies to be the framework of their business. Exiting to the virtual wall of the business is effective way to understand what the people are looking.

Wazzup Pilipinas!

The Benitez family, and their schools, namely Philippine Women's University (PWU) and Jose Abad Santos Memorial School (JASMS), have recently been under online siege in the last few weeks. There were quite a number of unverified rumors spreading online and it was sort of difficult to verify the veracity of the accusations coming from questionable sources.

This controversy actually got me remembering about my former female colleague back when both of us were still working our way through college as service crews of one of the very popular fast-food chains in the country. She was a student at PWU, and I remember that so vividly because she would often report to work still wearing her school uniform bearing the school logo before she would change to our service crew outfits.

It was very evident that she was determined to finish college since it was quite difficult for women to be working students. It was hard enough for men to squeeze in some study time in our work schedule, what more for women who are more fragile. Unlike today when you can simply research online for some information, back in our days we would have to spend a considerable amount of time in the school library looking for those very elusive books containing the information we need.

Wazzup Pilipinas!

Your friendly neighborhood Pambansang Blogger ng Pilipinas got an invite to try out a restaurant called Gumbo with a sub-line of "A New Orleans Restaurant" at its branch located at SM Megamall. Their very first branch was at SM Mall of Asia but since the branch in the said Mandaluyong mall is conveniently located at the center of the metro, the organizers decided to have the bloggers' event there.

While having our lunch, Mr. Albert, the Managing Director of both Gumbo and its sister restaurant Burgoo, informed us of some of the trivial information about the Gumbo restaurant, including where it got its name. I was surprised to know that the word Gumbo was derived from the African word for "okra," a pod like vegetable that was introduced by African slaves to thicken the stew we now call Gumbo. It has an incomparably rich flavor and texture and was derived from the cooking of French, Spanish, Indian, and African residents of the area.

When asked for my preferred drink, I had the urge to order for the drink with most unusual and intriguing name - the Elephant Charger. I don't really know why they call it that way but there's definitely no elephant harmed in the preparation of this concoction. It was a refreshing blend of a few fruits that go smoothly well with the sumptuous dishes served.

Another very interesting fact about the restaurant is that whenever customers order for their Gumbo or their other specialty called the Jambalaya, the restaurant crew will shout the dishes name as soon as they come out of the kitchen.