BFF 2015: Bonding with Friends and Francis

Wazzup Pilipinas!

The Philippines is set to have a very blessed year to be graced with the Holy Father’s presence this January. Pope Francis’ heart is close to the young ones all over the world, often taking selfies with them but sadly, some Filipino youth still do not seem to be as excited to attend the Papal visit in Manila because they don’t see what’s in it for them if they go.

To bring Pope Francis even closer to the Filipino youth, the graduating class of Integrated Marketing Communications (IMC) students from the University of Asia and the Pacific (UA&P) launched a marketing communications campaign to bridge the youth to Pope Francis and his message of mercy and compassion using the influence of the Filipino barkadas.

The campaign is entitled “BFF 2015: Bonding with Friends and Francis” and it features an “online-serye”, which revolves around a character named Frankie Francisco, who is trying to convince his other friends Mark, Bea, Kim, and Josh to go with him to the Papal Visit. Each of the characters represent an archetype in a typical Filipino barkada, whom the youth can surely relate with.

Pope Francis sa Pilipinas 2015: DZRH Special Coverage

Wazzup Pilipinas!

We join the whole country in welcoming the beloved Pope Francis here in the Philippines as he visits us for a few days mainly to personally meet the people of Tacloban - especially the survivors of typhoon Haiyan (Yolanda).

To help our curious countrymen get a glimpse of the Pope, DZRH has partnered with OurLivestream.TV for a live online streaming broadcast of the Papal Visit coverage. This is another technology-driven initiative to bring the news about the Pope a lot closer to the people since the coverage can be watched over our smartphones, or through the web browser via the official site of http://www.ourlivestream.tv.

Wazzup Pilipinas partners with the two mentioned organizations to share the news to everyone online through our blog and social media accounts.

This is highly useful for those who do not have immediate access to a television or could not be near the pope struggling within the vast crowd that  all gathered to the many venues and paths that the Pope is scheduled to visit and pass through.

We may not be among the lucky, fortunate or influential ones who were given an opportunity to see and meet the Pope up close and personal, we have technology as our tool to help us update ourselves about the many happenings about the Pope.

#CavEAT: Cavinti Eco-Adventure Tour (Second Day Wrap Up)

Wazzup Pilipinas!

The second day of our #CavEAT: Cavinti Eco-Adventure Tour was more of a leisure walk in the park compared to the first day. There was nobody screaming out loud this time but surprisingly some of us somehow still got wet at one of the activities that we tried out. What was more evident were the sincere smiles and laughter from everyone.

The #CavEAT: Cavinti Eco-Adventure Tour is a Tourism Advocacy Campaign to help generate online buzz for the upcoming Cavinti Water Sports Olympics: 1st International Competition happening on February 8-14, 2015. We were there to visit the site where the event will take place and to tour the other places where visitors could also check out to give them more reasons to agree when we say "It's More Fun in Cavinti" as well.

The early morning wake-up call of the numerous roosters around our improvised sleeping quarters at the Villa Oliveros Resort were no longer necessary since majority of us were already awake due to the 3 am earthquake. The rest who slept even during the earthquake were apparently dead tired from all the climbing we did during our descent down the Cavinti Falls through the metal ladders or stairs designed to test our endurance and courage against our fear of heights.

Honestly, I didn't take a bath in the morning because I already almost froze to death last night when I took a shower. It's quite a challenge taking a bath here at Cavinti due to the cold weather. I just hope nobody was smelling me secretly (and dying of the scent) during the tour. Poor seatmates in the jeepney. Lol!