Wazzup Pilipinas!
As a company, Coca-Cola has been committed to supporting women micro-entrepreneurs in the country. Through their 5by20 program, they aim to empower five million Filipinas by 2020 by providing them the means and skills to sustain a small business of their own. Now they want to take it further to the grassroots by making people realize the role of women entrepreneurs in their communities – and how they actually bring happiness to the whole neighborhood.
The campaign aims to empower female sari-sari store owners and highlight their role as the pillars of the Coca-Cola business. This reminded me of the times when I would drink my soft drinks through a straw placed inside a plastic. I often frequent the neighborhood sari-sari stores to buy almost anything from gums to crackers. Not to be left out in almost every transaction is the "panulak" that is usually the "gulaman" or soft-drinks - the two most affordable drinks even before the iced tea became a popular alternative.
We all know it is alright to indulge on soft-drinks once in a while just to please the craving for a carbonated drink. What is notable is the fact that the campaigns the Coca-Cola company leads are truly admirable and with an authentic Pinoy-touch that's both inspiring and sometimes nostalgic for many. They bring out the sincere and deep emotions that is necessary to engage customers through their advertisements, corporate social responsibility programs and campaign initiatives.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
