Wazzup Pilipinas!
Two weeks ago, WeChat launched its official account with Buzzfeed! You can now get hilarious, viral and interesting articles that you can read on WeChat. There are several “share-worthy” content on WeChat as its first international messaging app partner.
BuzzFeed, the it-place for “share-worthy” content, has just announced its partnership with WeChat to bring news and entertainment to WeChatters around the world. The partnership is the media company’s first major collaboration with an international messaging app – a big step in broadening the perception of messaging apps as content platforms.
"As we start to see an increase of readers share content via private messaging, coupled with the rapid growth of mobile, we're looking for new ways to distribute news and entertainment to our thriving international audience,” said Scott Lamb, VP of International at BuzzFeed. “WeChat’s innovative technology and strong international user base is a natural fit for our first major partnership with an international messaging platform.”
BuzzFeed currently has a readership of 175M globally with 50M readers each month outside the US and 50% of traffic from mobile. WeChat, the fastest growing mobile social communications app, has also seen significant growth this past year with a user base of over 468M monthly active users and young demographic who already enjoy BuzzFeed content.