Wazzup Pilipinas!
Do we really need to learn about the sensitivities of the LGBT community to easily come up with effective media strategies?
Some would agree without any hesitation while some would vehemently raise their brows. We all know everybody wants to be treated equally and nobody wants to see certain groups given special care. Though everyone appreciates a VIP treatment, we sometimes get into much trouble if we treat each other unfairly and with discrimination. The real problem comes when some people think they deserve some form of entitlement. Don't we just hate it when we see some people think they are more privileged to earn more respect thinking they have earned the right to break all forms of courtesy?
Like every other group or faction out there, the LGBT community is composed of various individuals with unique personalities. Just like the rest of us, not everyone of them has the same point of view and way of doing things. We are all born uniquely different from each other, and that is what really makes us very special.
I believe the #RainbowConnection: Demystifying the LGBT Market held last November 28, 2014 at the Best Western Plus Antel Hotel seeks to identify better methods to communicate and reach out to the LGBT community. It is with great admiration to the organizers to become part of a worldwide concern in the further understanding of the LGBT market and the many potentials it offers to everyone.