Wazzup Pilipinas!
No matter what role Filipinas play, may it be a housewife, a mother, a leader, - they do it with pride, confidence, and strength. Through time, women’s role has changed, only allowing them to shine even more.
Barbizon, a Filipino brand of intimate apparel, witnessed the evolution of the Filipino women. Through its 40 years in the industry and with over 30 million undergarments sold, the company that started as a brand of ladies' underwear, grew together with its market and has fortified the business with the three attributes that Filipinas need, particularly for their undergarments.
"Comfort is our utmost priority and we make sure our products are durable. We understand that women play different roles in their lives and we want to help our customers shine with ease as she goes through her daily routine,” said Pamela Cristina D. Cortes, Barbizon Brand Manager. “We also recognize that women are more practical so our products are priced reasonably. Our promise is to provide every day wear for our customers with the best quality possible at a reasonable price.”
Barbizon believes in the power innate in every woman and is evident in its campaign this holiday season aptly called ‘Don’t Let Anyone Dull Your Sparkle.’ Through this campaign, the Filipino undergarment company hopes to further encourage the ladies to let their light shine through.