DLSU BMS Presents 7th Business Management Students' Convention

Wazzup Pilipinas!

The Business Management Society (BMS), a professional student organization from De La Salle University - Manila will have their annual Business Management Students' Convention (BMSC) on November 28, 2014 at the 4th – 5th floors of Henry Sy Bldg., De La Salle University - Manila. For the past years, BMSC has successfully highlighted relevant themes that focus in enriching the future business leaders of our nation. They aim to reach-out and give the students a new opportunity to widen their perspective of the current issues surfacing the field of business.

Now on its 7th year, BMSC's main theme is Corporate Sustainability – a business response to sustainable development represented by strategies and practices that address the key issues in the economic, social and environmental dimensions which also stand for the sub-themes: Progress, Engage, and Nurture.

‘Progress,’ it deals with how companies would support and lead the equal distribution of resources and economic growth in the country. Another, ‘Engage’ tackles with how companies impact society when it comes to values, ethics, and attitude towards achieving the same goals. And, ‘Nurture’ basically focuses on how companies take-part on decreasing the carbon footprint and support environmental practices that would help lessen the negative impact to the environment. Furthermore, speakers from premier companies in the country will be giving a talk on Corporate Sustainability and its subsidiary topics.

Epson Wins Gold and Silver in Marketing Excellence Awards 2014

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Epson, the world’s first, and to date, only major printer maker to offer ink tank system printers, has walked away with two wins in the prestigious Marketing Excellence Awards, organized by Marketing Magazine in Singapore. Last night, Epson received the Gold Award for Excellence in Marketing Communications and the Silver Award for Excellence in Integrated Marketing (B2B). The awards were bestowed in recognition of the technology giant’s innovative “ThINK Outside the Printer” campaign.

The Excellence in Marketing Communications category recognizes the best marketing campaign, initiative or programme that conveys compelling messages to its target audience while driving core business objectives. The Excellence in Integrated Marketing (B2B) category, on the other hand, recognizes the best organization that effectively engages its B2B partners through an integrated marketing strategy by employing a suite of marketing tools and media channels while driving core business objectives.

“We are thrilled to receive this recognition for our efforts from such a prestigious organization,” says Managing Director for Epson Southeast Asia, Endo Koichi. “Epson is redefining and challenging the printer category with the introduction of the original ink tank printers. The research data shows that ink tank printers are gaining market traction and disruption has started. We have a unique value proposition, what was needed in this region was a consistent message coupled with high brand and product visibility delivered through a cohesive media strategy.”

Tourism Malaysia: Engaging the Youth to See the World Starting with Malaysia

Wazzup Pilipinas!

Malaysia is a gastronomical paradise and a melting-pot of multicultural races and religions. Just like the Philippines, Malaysia is home to hundreds of colorful festivals because similar to Filipinos, the people of Malaysia love socializing with others and celebrating almost everything to give praise and thanks.

It would be great for all of us to visit Malaysia one of these days not just to visit their wonderful tourist spots, but also to experience their culture and meet their people. Since Malaysia is part of Asia, the people of the Philippines could easily relate to these amazing cultural

Tourism Malaysia, the tourism arm of the Malaysian government, have recently visited different colleges and universities in the country to promote closer relationship with the people of the Philippines. The tour was designed to showcase Malaysia's culture, its people, government and destinations to the many student and faculty attendees.