Wazzup Pilipinas!
Epson, the world’s first, and to date, only major printer maker to offer ink tank system printers, has walked away with two wins in the prestigious Marketing Excellence Awards, organized by Marketing Magazine in Singapore. Last night, Epson received the Gold Award for Excellence in Marketing Communications and the Silver Award for Excellence in Integrated Marketing (B2B). The awards were bestowed in recognition of the technology giant’s innovative “ThINK Outside the Printer” campaign.
The Excellence in Marketing Communications category recognizes the best marketing campaign, initiative or programme that conveys compelling messages to its target audience while driving core business objectives. The Excellence in Integrated Marketing (B2B) category, on the other hand, recognizes the best organization that effectively engages its B2B partners through an integrated marketing strategy by employing a suite of marketing tools and media channels while driving core business objectives.
“We are thrilled to receive this recognition for our efforts from such a prestigious organization,” says Managing Director for Epson Southeast Asia, Endo Koichi. “Epson is redefining and challenging the printer category with the introduction of the original ink tank printers. The research data shows that ink tank printers are gaining market traction and disruption has started. We have a unique value proposition, what was needed in this region was a consistent message coupled with high brand and product visibility delivered through a cohesive media strategy.”
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
