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Wednesday, September 10, 2014

#EasyTaxiEverywhere: An Interview with Easy Taxi Global Executives Joon Chan and Daniel Torres


Wazzup Pilipinas!


Easy Taxi has been around for more than a year already yet it has not been as grandeur as its competition when it comes to promotional gimmicks, campaigns and event launches. In fact even its office located at the Angelus Plaza in Makati was as simple as it can possibly be.

Why? Because it concentrated more on making the taxi booking experience as convenient and seamless as possible so it has focused more of its funding on improving their services by offering better packages for its drivers. These involve training programs, recognitions and rewards for its taxi fleet to make them more informed and responsive of the needs of the commuters.

The company already operates in 37 countries making them the biggest taxi booking mobile app company in the world. For the month of August, it was reported that the Philippine operations were on top of all the other Easy Taxi operations globally. This clearly states that they are very much welcomed as a mobile app service by the Filipinos whose population is already getting more comfortable in using the new technology.

A visit at their office to interview two of their global executives namely Regional Managing Director (SEA) Joon Chan and CEO/Country Manager (Philippines) Daniel Torres, we learned more about Easy Taxi and their honorable goal - to offer safety and convenience in riding taxis - Easy Taxi Everywhere!


Juan Big Idea: Taking Marketing Thoughts Into Flight (North Luzon Edition)


Wazzup Pilipinas!

As we wrapped up our first Chapter event in Naga, we’re going north of the country to get a hold of the budding marketers in this region.

Next stop, PAMPANGA!

It is with so much zeal that the Philippine Junior Marketing Association is officially inviting you to the second chapter event this academic year...

JUAN BIG IDEA: TAKING MARKETING THOUGHTS INTO FLIGHT, North Luzon Edition this September 14, 2014 at the University of the Assumption Pampanga!

Grasp much knowledge from the BIGGEST speakers who will share with you their thoughts about Content Marketing, engage in our marketing talk show, JBItube and most importantly, just have an incredible time!

Tuesday, September 9, 2014

Wazzup Pilipinas Original Short Stories Series: Closure


Wazzup Pilipinas!

Does a kiss always mean something?

Yes, definitely a kiss always means something, but then again, it depends. It can be categorized in different situations, a kiss for love, a kiss for luck, a kiss for respect, a kiss for admiration, a friendly kiss, a welcome kiss, a kiss for lust, a Judas kiss, even a kiss of death! Even the spots of where a person kisses differs in meaning. So I guess the question could be a globalized one too. We can localize it so we can specifically say if that kiss was something or nothing really! So, we ourselves can discern which kiss really gives a true specific meaning.

Sometimes it hurts to presume too much. A kiss does not always mean love. It is not wise to be judgmental.

The protagonist in the story below showed strong sense of emotions and feelings towards someone just because of one single kiss. Unfortunately, it was entirely different with the other person who treated that as ordinary and nothing special.

We all dream of a relationship with a special someone but we can't really have everything as expected or planned.

Read on below our short story for the day.

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