2014 Lampara Storytelling Competition: Grand Finals at the Mall of Asia

Wazzup Pilipinas!

Storytelling kids will make you laugh, cry and tickle your imagination, live at the SMX, Mall of Asia!

The 2014 Lampara Storytelling Competition Kuwentong Bata, Kuwentistang Bata 3 finalists will be taking the stage at the grand showcase at the Manila International Book Fair, SM Mall of Asia (MOA) on September 22, 2014.

Out of the more than 200 contestants that joined the Elimination Workshops last September 5, only ten finalists per category were chosen for the final competition.

For Category A, Grades 1-4, the finalists are Jazz Doon Milan (Santiago A. De Guzman Elementary School), Luis Benjamin Isidro and Emmanuel Alberto Syquia (PAREF Northfield School for Boys), Chelsea Jemimah V. Gupo (Comembo Elementary School), Wilfred Reyes, Jr. (P. Gomez Elementary School), Samantha Maye Chua, (Chiang Kai Shek College), Marxinne Pajarin (San Joaquin Elementary School).

Top Companies Confab to Tackle Loyalty and Rewards Program

Wazzup Pilipinas!

Ex-link Events, in partnership with the Philippine Marketing Association,will hold its 3rd Customer Loyalty Conference & Expo on October 24, 2014 at the New World Hotel, Makati.

The growth of big data and analytics industry in the country has made companies in the country scamper to create their own loyalty and rewards program.The Philippines, according to Marketing Interactive, accounts for 10% ($212 million) of the $2.12 Billion global analytics industry, and this is bound to further increase with educational programs being hammered by corporate players in partnership with CHED.

This development only means that the Loyalty and Rewards Program is the best tool in gathering consumer data and behavior in terms of interaction with brands.Thus, loyalty and rewards program is here to stay and will be a permanent force to help companies survive the grueling business competition.

With the upcoming Association of Southeast Asian Nations (ASEAN) Integration where the marketplace will become bigger, and where competition will become massive even forSmall Medium Enterprises (SMEs), understanding and creating Loyalty and Rewards Program for businesses is a must.Studies state that a Loyalty and Rewards Program can increase sales and customer retention from 5% to 20% depending on how these programs fit to the target consumers.

Sun Postpaid Brings Wearable Tech Within Everyone’s Reach

Wazzup Pilipinas!

Wearable technology is no doubt gaining popularity. Usage of wearables like smart watches and fitness bands, have been rising, especially in the U.S., where consumer interest has surged significantly.

In Nielsen’s “Connected Life Report,” released early this year and covering the US market, an overwhelming 70 percent of respondents said that they have heard about the technology, and 50 percent of them said they are likely to purchase wearables in the future.

While Nielsen indicated that only 1 out of 6 respondents are actual owners of wearables, the future is still bright for mass consumption of the devices, because of the convenience it offers and the personal features that connect to the user’s essential needs. Its only main drawback: the current wearable gadgets’ steep price.

If these wearables become more affordable, aside from making their current designs become more fashionable, then buyers of such gadgets as smart watches and fitness bands will increase, the Nielsen report recommended.

This holds true in price-sensitive markets such as the Philippines, wherein value is of the essence, especially in mobile phone service bundles. Initially, local mobile phone operators have offered wearables through high-end, premium plans. Now, Sun Cellular brings this technology within everyone’s reach.