Wazzup Pilipinas!
Wearable technology is no doubt gaining popularity. Usage of wearables like smart watches and fitness bands, have been rising, especially in the U.S., where consumer interest has surged significantly.
In Nielsen’s “Connected Life Report,” released early this year and covering the US market, an overwhelming 70 percent of respondents said that they have heard about the technology, and 50 percent of them said they are likely to purchase wearables in the future.
While Nielsen indicated that only 1 out of 6 respondents are actual owners of wearables, the future is still bright for mass consumption of the devices, because of the convenience it offers and the personal features that connect to the user’s essential needs. Its only main drawback: the current wearable gadgets’ steep price.
If these wearables become more affordable, aside from making their current designs become more fashionable, then buyers of such gadgets as smart watches and fitness bands will increase, the Nielsen report recommended.
This holds true in price-sensitive markets such as the Philippines, wherein value is of the essence, especially in mobile phone service bundles. Initially, local mobile phone operators have offered wearables through high-end, premium plans. Now, Sun Cellular brings this technology within everyone’s reach.