Wazzup Pilipinas!
It was such a great spectacle for the Philippine Junior Marketing Association to have launched the first of four chapter events this academic year, Juan Big Idea: Taking Marketing Thoughts into Flight – South Luzon Edition at the Ateneo De Naga University last August 16, 2014.
Over a thousand marketing students convened to get a load of the three stages in Content Marketing from our credible and distinguished speakers:
First speaker:
MR. VINCE REYES, Managing Director of Executive Decisions, IMC Firm Inc. who discussed CONTENT ABSTRACT: "Making the Brand Promise Real"
Second speaker:
MR. BRAD GEISER, Chief Executive Officer and Strategist of GeiserMaclang Marketing Communications Inc. who discussed COMPETITIVE DIFFERENTIATION: "Creating the Right Brand Story"
Third speaker:
MR. JASON CRUZ, Social Products Director of MRM Worldwide Manila who discussed CONTENT CLOUTING: "Choosing the Right Media for Communicating Ideas"