LINE, the world’s leading mobile platform, marks its third anniversary on Monday, June 23 2014. It has even more reasons to celebrate as the total number of worldwide downloads for LINE and LINE family apps topped one billion on June 21, 2014.
LINE has been a worldwide phenomenon in the last three years, and its growing user base in the Philippines has helped foster this growth. With this momentum, Filipinos can expect more quirky and colorful features to be released by LINE.
“The development of new and exciting stickers and apps is our way of extending our gratitude to the Filipino LINE community,” said Greg Kim, head of LINE Philippines. “The Philippines continues to present great prospects in terms of growth, as it has an increasing number of smartphone users. And considering LINE’s cross compatibility across multiple platforms such as iOS, Android, BlackBerry, Windows, as well as PC, its market in the country is expected to be even bigger.”
Since its beginning as a free mobile messenger app, launched on June 23, 2011, LINE has been continuously evolving its features by adding free calls and stickers in October of the same year. With further addition of video calls and “LINE Premium Call”, a feature that allows users to make domestic and international phone calls to landlines and mobile phones at affordable rates, LINE demonstrates its ceaseless commitment to providing the best communication experience for all users. As LINE celebrates its third anniversary today, the service has grown to hold over 470 million users worldwide.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
