Wazzup Pilipinas!
Every gift giver’s goal is to find an item that’s just perfect for its recipient. This seemingly simple task is made a bit more difficult when the giver is a company, the recipient is a valued client and the gift must reflect the giver’s brand and image. More than just a token emblazoned with a company logo, you want something that will be appreciated and valued. A gift that stays with the recipient, and isn’t passed on to someone else or worse discarded, never to be seen again. Sadly, the latter is what happens when one doesn’t take the time or effort to understand the recipient’s needs or interests.
On the other hand, a well thought out gift can do wonders for your brand. There’s something great about receiving a present that is “just what you needed” or something so unique that you’ve never seen anything like it before. The item need not be expensive, but rather creative, thoughtful and useful. After all, the more relevant the gift is to the recipient’s needs, the more they will use it, which in turn means more goodwill and mileage for your brand.
There’s no need to worry, corporate gift giving isn’t rocket science. Here are some tips and trends to ensure that your company’s gifts will always be anticipated and welcomed by your discerning clients.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
