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Monday, June 9, 2014

Corporate Giveaways 2014: Business Gifts, Premiums, Promotional Ideas & Merchandise Incentives for Everyone


Wazzup Pilipinas!

Giveaways, tokens, freebies, complimentary gifts, and all other similar stuff are there for a reason. I've been attending several events almost everyday and there will always be something to be given as a form of complimentary gift or token to all attendees. The best marketing strategy of a company or brand is to always put their company name or logo in all of these items so that people will remember where they got it which also adds to the product recall and recognition, as well as appreciation every time the recipient uses the items.

But a brand may opt to not incorporate its name and logo on their gifts and just provide their clients or friends with special gifts to make them feel really special. Anyway, a person will always remember from whom he got the gift it it was truly very useful or memorable. Thus, one cannot prevent himself from being biased or more keen on patronizing the brand who made him feel like a VIP.

Corporate Giveaways 2014, now on its 27th year, announces another run to be held on July 9-11, 2014 at the SMX Convention Center of the Mall of Asia Arena Complex in Pasay City. The show will feature once again thousands of products from the most reliable suppliers of business gifts, premiums, promotional ideas & merchandise incentives.


Learn the Art of Gift-Giving at Corporate Giveaways 2014


Wazzup Pilipinas!

Every gift giver’s goal is to find an item that’s just perfect for its recipient. This seemingly simple task is made a bit more difficult when the giver is a company, the recipient is a valued client and the gift must reflect the giver’s brand and image. More than just a token emblazoned with a company logo, you want something that will be appreciated and valued. A gift that stays with the recipient, and isn’t passed on to someone else or worse discarded, never to be seen again. Sadly, the latter is what happens when one doesn’t take the time or effort to understand the recipient’s needs or interests.

On the other hand, a well thought out gift can do wonders for your brand. There’s something great about receiving a present that is “just what you needed” or something so unique that you’ve never seen anything like it before. The item need not be expensive, but rather creative, thoughtful and useful. After all, the more relevant the gift is to the recipient’s needs, the more they will use it, which in turn means more goodwill and mileage for your brand.

There’s no need to worry, corporate gift giving isn’t rocket science. Here are some tips and trends to ensure that your company’s gifts will always be anticipated and welcomed by your discerning clients.


Marian Rivera Wins as Yahoo Celebrity Awards Media Magnet


Wazzup Pilipinas!

There was no surprise that Marian Rivera came out as the winner of the Yahoo Media Magnet award gathered from votes given by members of the media through Yahoo Philippines. Marian won as the Celebrity of the Year from last year's Yahoo awards and she is also a candidate again for this year. She is well deserving to win the recognition as she has truly made a great impact in the industry this year. She really impersonates what an iconic media personality should be - confident, expressive and beautiful!

Yahoo Philippines is again very excited to roll the purple carpet once again for their annual celebrity awards but before the big night it all starts with the voting site. The former Yahoo OMG! Awards is now called Yahoo Celebrity Awards and has recently announced the voting site (http://www.yahoo.com.ph/celebrityawards) and the list of celebrity nominees at a star-studded press launch held last June 4, 2014 at the Amber Ultra Lounge located at the Bonifacio Global City.

The reason for the change was because "celebrity kind of encapsulates the content of the site much better" says Mike Constantino, Country Sales Director of Yahoo Philippines. "and the awards is a reflection of the site and the content that we host there." adds Yahoo Philippine's Country Manager and Country Editor Kate De Los Reyes.

Many celebrities graced the event which includes Christian Bautista, Saab Magalona, Rocco Nacino, Janele Salvador, Kaye Abad, Bea Binene, Jake Vargas, Nicole Hyala, Ritz Azul, and Jeron Teng. The event was hosted by Sam Oh, also a nominee for Female DJ of the Year, who stirred the crowd into excitement.

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