Wazzup Pilipinas!
Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either.
Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.
BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.
The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.
The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity.