An assortment of articles and photos on Philippine tourist destinations, specifically targeted to the Japanese outbound travel market, will be made available to the Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism, to support its marketing communications programs.
The TPB recently signed a Memorandum of Agreement (MOA) with the Asian International Community Information (AICI), Inc. as partnership for the use of feature articles and high resolution photos published by AICI’s The Daily Manila Shimbun (TDMS), the publishing firm of the Navi Manila Magazine and the Navi de Cebu Magazine. AICI has copyrights to the articles and photos.
Navi Manila Magazine, a tourist guide for Japanese visiting the Philippines written in the Japanese language, with Navi de Cebu, tourist magazine for Japanese tourists and residents in Cebu, specialize in travel articles on tourist attractions in the Philippines. The contents of both magazines are appropriate for better marketing of Philippine tourism in Japan.