Celebrity Endorsers: Believable or Fake Brainwashers?

Wazzup Pilipinas!


Almost in every advertisement, a famous celebrity’s face can be seen. On flyers, T.V. commercials, billboards, a celebrity is always the endorser. But is it really effective to use the product they advertise or are we just being convinced to buy the product because the endorser is our favorite celebrity?

Whether we admit it or not, many of us buy a product because the endorser is our favorite celebrity. And most of the product isn’t really as effective as said in the advertisements. Sometimes people get eager to use the same product their favorite celebrity is using, thinking that they will become like them when in fact a celebrity endorsing a product was mainly hired mostly for business basis only. And in many cases the celebrity endorsers themselves do not use the products they endorse (or it will be the first time they'll be using them).

Take for example "mestiza" celebrities promoting whitening beauty products. They were only chosen because they already have fairly white and smooth skin. It is very unlikely that a brand will choose and dark-skinned celebrity and invest time and money to make her use their products and turn white after a few usage.

Paskotitap for a Pascian

Wazzup Pilipinas!

One of the most awaited competitions for the school year is the so called “Paskotitap”. Paskotitap is a combination of parade and contest that is held every December in the city of Pasig wherein different schools are given a chance to show case their talents and skills in the field of dancing.

It has always been a challenge for everyone to perform their best and give it all they have. Even before December has begun so much preparations has been done. From the props, the costumes and up to the choreography of the dance, everything required so much time.

Though it was hard for most of us we still pushed through with it and did everything we could. We help each other out and made sure that no one was behind. And when the night of the competition has finally arrived, everyone was nervous. This is our night and it’s our time to shine.

Dasmarinas Village Association Replaces Security Agency But Absorbs Guards Involved in the Binay Controversy

Wazzup Pilipinas!

"Update on Dasmariñas Village (Banyan Gate) Guards vs Mayor Binay issue: The security agency was fired. The involved guards were absorbed by the replacing agency. I love this. I hope Binays get the message. Hah!"- Clinton Balud

It was reported that effective January 19, the Right Eight Security Agency will now be replaced by First Eagle Security Agency, the winning bidder who will now be guarding the Dasmarinas Village in Makati. The guards involved will be absorbed by the latter.

For those unaware, the former security agency were involved in a sort of a stand-off with Junjun Binay, the current Mayor of Makati, and his convoy bodyguards who forcefully tried to use a village gate during the wee hours of the night. It was said that the security guards did not recognized the personalities involved and were just upholding their duty at the village to keep that particular gate closed.

If the news were accurate, the level of arrogance the Binay clan is exhibiting is quite alarming. This is much worse than wang-wang.