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NBA to Launch “Jingle Hoops” Ad Campaign Featuring LeBron James, Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry
Following the success of the National Basketball Association’s (NBA) “BIG Color” holiday campaign in 2012, the league announced today the continuation of the BIG holiday tradition by unveiling a new “BIG Logo” platform tied to the marquee Christmas Day matchups. As part of the holiday campaign, adidas will unveil new uniforms featuring team logos that all 10 teams will wear on Wednesday, Dec. 25.
The campaign will include a TV spot titled “Jingle Hoops” to promote the jerseys featuring six players: the Miami Heat’s LeBron James, the Oklahoma City Thunder’s Kevin Durant, the Chicago Bulls’ Derrick Rose, the Houston Rockets’ James Harden, the Los Angeles Lakers’ Steve Nash and the Golden State Warriors’ Stephen Curry. On the heels of last year’s award-winning “BIG Color” campaign that garnered more than eight million YouTube views, the featured players recreate the wintertime classic “One-horse Open Sleigh” through a series of choreographed three-point shots – all while dressed in their “BIG Logo” uniforms.