Unilever
strenghtens its commitment to improve the brushing habits of the Filipino
children with its brushing adventure advocacy . Through its No. 1 toothpaste
brand Pepsodent.
Part of Unilever’s – Sustainable
Living Plan to built a billion better lives . The campaign empowers moms to
teach the healthy habit of twice daily brushing to their kids . Pepsodent encorages parents not to use
the fear of cavities to get kids to brush but to make rushing a fun and creative moment of family
bonding.
Part of the kick –off ceremony campagn, Pepsodent and its partners
FDI World Dental Federation, Philippine Dental Association ( PDA) , City of Manila invited hundreds
of students from Rafael Palma Elementary School in Manila . Kids , parents ,
teachers and Unilever employees anjoyed an adventure –filled day watching a
Pepsodent Brushing Adventure Musical Play.