Lee Stay Curious Campaign

Wazzup Pilipinas!

Curiosity is a quality that is often associated with danger and mischief. But it is also a valuable skill that propels innovation, initiates breakthroughs and urges a person to keep on pushing and exploring, and in the process, discover new ideas, forge new paths.

The legendary and pioneering denim brand Lee recognizes the power of curiosity, and to celebrate the 100th year anniversary of its iconic Union-Alls, and the exclusive preview of two of its newest innovative product lines for Holiday 2013 – Lee Stretch Deluxe and Blue Label at the Lee Concept store, in Glorietta 2, Lee introduces five highly accomplished individuals, multi-hyphenates who best exemplify how curiosity leads to success – not just in one but in two or more fields.

Leeroy New is known for his work as a sculptor and fashion designer, and he would not strictly call himself any of the two. He explains, “I primarily trained in sculpture because I felt it would best equip me with the skills necessary to execute ideas that were not necessarily 2-dimensional.” The association, he believes, is entirely incidental. “As a natural progression from creating sculptures and defining spaces, I felt at ease with the idea of incorporating the human element into my practice, hence, the works that overlap with the intentions of fashion.”

Jean X and Why

Wazzup Pilipinas!

"Stay Curious", Lee Jeans’ new campaign is an initiative for the inquisitive. With 124 years of authentic denim heritage, the brand's ability to stay hungry for the new puts them at the forefront of denim innovation. "Stay Curious", a plan of action and engagement is a push to have every unanswered question answered, to have the unfamiliar become more familiar—all by living through your favorite pair of Lee jeans.

"We need that feeling, the emotion and personal expression that for a brand like ours, is critically expressed through the fabric. Denim is intriguing and unique in that it can truly reflect the personality of the wearer - the little scrapes, scuff, tears and frays, the way it gets better with ages and over time becomes part of the person it clothes…’" Lee EMEA Head of Design Gerald Bultot explains.

Every pair of Lee Jeans becomes part of your personal history, living through experiences with you—like second skin. It will document and record your stories. It will become your past, your now and your new. While it certainly reminds you of moments in every stain, rip and wear, it'll also remind you of possibilities. Lee Jeans encourages the liberation of your passion for expression. Take it from the jean-ius himself: “The important thing is not to stop questioning. Curiosity has its own reason for existing.”—Albert Einstein.

Make your individual denim documentaries speak, always STAY CURIOUS.

2nd Laguna Blogging Summit Website Launched

Wazzup Pilipinas!

The 2nd Laguna Blogging Summit officially started its Social Media campaign by launching its new website. All netizens or curious social revolutionist could now check the updates, speakers and sponsorship packages at "labsph.com" which is just newly constructed with the help of SEO strategist Mark Aksay.

The list of speakers are visible in front page and now everyone could have an advance free registration online. For this year, the 2nd Laguna Blogging Summit is expected to be bigger since the first one was a huge success and contributed to the huge influx of tourist to the province of Laguna.

"The laguna blogging summit last year was a huge success judging from the no. of participants who attended. More importantly we were able to project a positive and progressive image for the province under the transformative leadership of gov "ER" ejercito - estregan. The social media event of the Year was able to help laguna increase tourism arrivals from 2.2 million in 2008 to 4.8 million in 2012. We hope to continue this partnership with 2labs and the social media community for a more progressive and vibrant "bagong laguna" ! Mabuhay ang 2Labs at Mabuhay ang Pilipinas !" According to former 2nd District Board Member of Laguna and now the new Philippine Red Cross Assistant Secretary General Neil Andrew Nocon.