Wazzup Pilipinas!
LINE, one of the top global mobile messaging applications, is out to strengthen its connection with Filipinos through the launch of its brand new television commercial.
The TVC is specially localized for the country as it stars popular and influential young celebrities in Jessy Mendiola and Matteo Guidicelli.
Since launching early this year in the Philippines, LINE has been testing the waters in terms of how to connect more with its Filipino users. The colorful and interactive app has also been working on enhancing the LINE experience specifically for Filipinos.
And it doesn’t end there because the launch of this new commercial is only the beginning for LINE as it is set to continue its localizing efforts throughout the year, with more exciting and fun things to look forward to for the smartphone-loving Filipinos.
Presently, LINE has 180 million users all over the world and is experiencing rapid growth in the Philippines.