Wazzup Pilipinas !
Love Yourself, the country's fastest-growing HIV advocacy group with more than 200 trained volunteers, has launched its 2013 visual campaign dubbed ‘Project Indulge’ in collaboration with advertising agency Campaigns and Grey, and photographer Jeanne Young.
‘Project Indulge’ – a first-of-its-kind campaign, features provocative yet tasteful imagery coupled with insightful, witty ‘matter-of-fact’ copy that departs from the usual fear tactics of HIV awareness campaigns. It suggests that people include regular HIV testing as part of their personal grooming routine to stay healthy and sexy.