Wazzup Pilipinas!
"Stay Curious", Lee Jeans’ new campaign is an initiative for the inquisitive. With 124 years of authentic denim heritage, the brand's ability to stay hungry for the new puts them at the forefront of denim innovation. "Stay Curious", a plan of action and engagement is a push to have every unanswered question answered, to have the unfamiliar become more familiar—all by living through your favorite pair of Lee jeans.
"We need that feeling, the emotion and personal expression that for a brand like ours, is critically expressed through the fabric. Denim is intriguing and unique in that it can truly reflect the personality of the wearer - the little scrapes, scuff, tears and frays, the way it gets better with ages and over time becomes part of the person it clothes…’" Lee EMEA Head of Design Gerald Bultot explains.
Every pair of Lee Jeans becomes part of your personal history, living through experiences with you—like second skin. It will document and record your stories. It will become your past, your now and your new. While it certainly reminds you of moments in every stain, rip and wear, it'll also remind you of possibilities. Lee Jeans encourages the liberation of your passion for expression. Take it from the jean-ius himself: “The important thing is not to stop questioning. Curiosity has its own reason for existing.”—Albert Einstein.
Make your individual denim documentaries speak, always STAY CURIOUS.