Is Gift-Giving Still a Good Marketing Investment?

Wazzup Pilipinas!

Is your PR budget being “realigned”? Before you trim or worse, scrap your budget for corporate gifts, think again.

Shrugging off corporate gift-giving as an unnecessary expense may be one of the biggest branding mistakes you can make. With the ever-increasing competition across all sectors and industries, that little token might just be the final push that your brand needs to get its message across.

A restricted budget is simply an invitation to explore your creativity. Rather than just considering the cost, think about the perceived value of an item, anticipate the needs of the recipient, or even re-think the packaging for a more customized look. Most importantly, make sure whatever you’re giving reflects well on your brand.

Sounds complicated? Not really. Simplify your life and find what you need by visiting Corporate Giveaways 2014 at the SMX Convention Center on July 9-11, 2014.

The Corporate Giveaway Buyers’ Show on Business Gifts, Premiums, Promotional Ideas and Merchandise Incentives is an annual event held every July to help companies prepare for holiday and year-round gift-giving needs. This event will definitely be beneficial for Purchasing Marketing, Advertising and PR professionals, along with business owners, event managers, wedding planners, and the like as suppliers of quality and creative gift items will all be gathered under one roof.

ER Ejercito Steps Down to Avoid Further Turmoil: Hoping to Return in Position Soon

Wazzup Pilipinas!

"Pansamantala nating nilisan ang kapitolyo ng Laguna upang panatilihan ang kaayusan at katahimikan sa Lalawigan ng Laguna. Base na rin sa paki-usap at payo ng aking tiyuhin at dating Pangulo Joseph "Erap" Estrada tayo ay pansamantang bumaba bilang gobernador upang hintayin ang ating apela sa Supreme Court para sa TRO o status quo order sapagka't ako ay naniniwala na magiging patas ang kanilang hatol at papakinggan ang boses ng 550,000 na lagunense na naglagay sa akin sa katungkulan bilang ama ng lalawigan. Nawa tayo ay patuloy na magdasal at magkaisa para sa ating minamahal na Lalawigan ng Laguna!" - ER Ejercito

Even when Ramil Hernandez stepped in and declared himself as the new governor after the COMELEC has disqualified the current governor for overspending during the elections, ER Ejercito was still determined to stay as governor. But it took his uncle, former president Joseph "Erap" Estrada to finally convince him to step down for the sake of peace and order.

Erap even told the people that the same situation happened to him during his term as president when he voluntarily stepped down to avoid further turmoil, but thern he said also that "the Agila will return" (and so he did as Mayor of Manila), the same with ER when he said "the Lawin will return!", but maybe not as governor again, like his uncle, probably getting another position in government.

Abangan ang pagbabalik ng mga "Angry Birds."

Quanta Paper Presents R3RUN: The Run for Sustainability

Wazzup Pilipinas!
Your friendly neighborhood pambansang blog is supporting another fun run activity to be held this coming August 10, 2014 at the Cultural Center of the Philippines Complex in Roxas Boulevard Manila. We caught one of the organizers looming around the Jasmine Curtis-Smith fans day so we took the opportunity to air our support towards our beloved young actress and her endorsements.

The eco-friendly tissue paper manufacturer in the Philippines organizes the most aggressive green campaign fun run dubbed as R3RUN for Sustainability or also called as R3RUN (Reuse, Reduce, Recycle Run). You have to sign up to sustainability as it's all up to us if we want to live in a better world.

Participants will range from students, government officials and employees, artists and TV personalities, corporate partners and green advocates from all walks of life. And of course, we expect event endorser Jasmine Curtis-Smith, also the Company’s brand endorser for its new sanitary napkin product, to be there joining in the activities.

There will be four race categories, namely 1km and 4km (carrying the Company’s sanitary napkin brand, Perfect), and 8km (carrying the Company’s institutional brand, Eco-Hygiene), and 12km (carrying the Company’s flagship brand, Fresh).

Wazzup Pilipinas is proud to be an online media partner of the R3RUN for Sustainability.