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Wazzup Pilipinas!?
Success in the field of ecommerce does not only rely on marketing and advertising. You can have a great logo and a solid digital marketing campaign. However, if you have a bad website, you can still turn off your potential customers, and all your efforts will just go to waste.
Your website is like your physical store in the virtual world. It has to entice people not only to enter but also to look around. It should give everything a buyer needs—access to high-quality products and a great customer experience.
How can a website provide these things?
What Are the Qualities of a Great Website?
You may not have a bad website, but one that’s “okay” is also not good enough. Your website has to be great. If you have a great website, internet users will think that your company is also great and want to do business with you.
A great website must:
1. Be Visually Appealing
A website has to look good to attract people. It should look professional and tidy, even with different colors and elements. More importantly, it should reflect your brand personality.
2. Be efficient
Websites should work the way they should. All the visuals can work only for so long. After some time, your visitors will decide to leave once they realize that your navigation and links are not working.
3. Be User-friendly
Digital Authority Partners said that websites should treat their visitors like a VIP. People nowadays are living fast-paced lives. Having a website that is easy to navigate can help users find the information they need right away.
4. Have Up-to-date Content
Websites should provide something fresh. Create engaging content that people can consume to keep them engaged with you. Posting content allows you to let people hear your voice and learn more about your brand.
5. Have Clear CTAs
Websites have to serve a purpose. It is vital to make this purpose clear to your visitors. Without a distinct call-to-action (CTA), you will not be able to guide people to do what you want them to do.
6. Work on Mobile
Websites should work on both computers and mobile devices. Now that people are always on the go, they use their phones and tablets more. So it is essential to optimize your website for mobile use.
7. Have All Critical Information
Websites should have all the essential information. Aside from your products and services, your website should also have all your social media accounts, contact numbers, email address, and location with a map.
8. Be Easy to Find
Websites have to show up on search engines so that people can find you. However, with so many websites, this is not easy. You have to use search engine optimization (SEO) to rank high on search engine results pages (SERPs).
How to Have a Well-designed Website
Experts continue to find ways to improve ecommerce in different ways. New website trends emerge year after year. As the population’s way of life shifts, websites have to catch up to stay relevant and reliable.
Your website should include your company profile and stories. It should also carry your products to allow people to purchase your goods. But before that, your design should be able to generate leads to turn them into customers.
Here are some tips for creating a website with a good design:
1. Focus on UX/UI
If you want your website to stand out today, you have to go over all UI/UX functionalities. It should run smoothly without any disruption. Achieving this requires thorough knowledge of web design.
Either get to know all the technicalities or hire a professional agency to help you. Improving user experience involves speeding up your site, optimizing your website, and putting all elements in the right places.
2. Use the Right Colors
Designing a website does not involve only technical concepts. It also has a bit of psychology. You need it to help you choose the right colors for your website so that you can draw out the right emotions from your audience.
People associate colors with different emotions. Some colors make a person excited and eager to buy something. Meanwhile, other colors promote a relaxing atmosphere.
3. Keep It Simple
You want your website to be attractive but not too complicated at the same time. Bombarding it with too many features may be counterproductive instead of helpful.
Determine the features you need for your website. You can add some extras like animations and graphics. However, make sure people can still easily use your website.
4. Maximize the Use of White Spaces
White spaces—or negative spaces—are blank spaces. They do not contain any images or text. These spaces may seem unsettling, but they improve your website’s appearance.
White spaces make articles more readable. They make the page easier on the eyes and encourage more interaction. In addition, blank spaces can make your CTAs more visible.
5. Add Some Videos
As mentioned earlier, you can add different elements to your website as long as they will not complicate the overall structure. Videos are an excellent opportunity to tell people about your company and demonstrate your offerings.
People love to watch videos, especially if those videos are compelling enough. They are interested in high-quality videos with images, music, and easy-to-digest information.
Final Words
In recent years, the rise of online shopping has changed how the internet serves our lives. As more and more people buy their needs online, the internet has to keep up. Websites and social media sites have to reshape themselves to fit people’s desires to serve them better. They add new functionalities such as shopping carts and chat support.
However, these features are not enough. Websites should have other things such as a great design. An eye-catching design catches people’s attention and makes people stay for a while. Hence, a website should not only look pleasing, but it should also be easy to use.
Websites are good tools for generating leads and converting them to loyal customers. So investing in one is definitely worth your while.
Success in the field of ecommerce does not only rely on marketing and advertising. You can have a great logo and a solid digital marketing campaign. However, if you have a bad website, you can still turn off your potential customers, and all your efforts will just go to waste.
Your website is like your physical store in the virtual world. It has to entice people not only to enter but also to look around. It should give everything a buyer needs—access to high-quality products and a great customer experience.
How can a website provide these things?
What Are the Qualities of a Great Website?
You may not have a bad website, but one that’s “okay” is also not good enough. Your website has to be great. If you have a great website, internet users will think that your company is also great and want to do business with you.
A great website must:
1. Be Visually Appealing
A website has to look good to attract people. It should look professional and tidy, even with different colors and elements. More importantly, it should reflect your brand personality.
2. Be efficient
Websites should work the way they should. All the visuals can work only for so long. After some time, your visitors will decide to leave once they realize that your navigation and links are not working.
3. Be User-friendly
Digital Authority Partners said that websites should treat their visitors like a VIP. People nowadays are living fast-paced lives. Having a website that is easy to navigate can help users find the information they need right away.
4. Have Up-to-date Content
Websites should provide something fresh. Create engaging content that people can consume to keep them engaged with you. Posting content allows you to let people hear your voice and learn more about your brand.
5. Have Clear CTAs
Websites have to serve a purpose. It is vital to make this purpose clear to your visitors. Without a distinct call-to-action (CTA), you will not be able to guide people to do what you want them to do.
6. Work on Mobile
Websites should work on both computers and mobile devices. Now that people are always on the go, they use their phones and tablets more. So it is essential to optimize your website for mobile use.
7. Have All Critical Information
Websites should have all the essential information. Aside from your products and services, your website should also have all your social media accounts, contact numbers, email address, and location with a map.
8. Be Easy to Find
Websites have to show up on search engines so that people can find you. However, with so many websites, this is not easy. You have to use search engine optimization (SEO) to rank high on search engine results pages (SERPs).
How to Have a Well-designed Website
Experts continue to find ways to improve ecommerce in different ways. New website trends emerge year after year. As the population’s way of life shifts, websites have to catch up to stay relevant and reliable.
Your website should include your company profile and stories. It should also carry your products to allow people to purchase your goods. But before that, your design should be able to generate leads to turn them into customers.
Here are some tips for creating a website with a good design:
1. Focus on UX/UI
If you want your website to stand out today, you have to go over all UI/UX functionalities. It should run smoothly without any disruption. Achieving this requires thorough knowledge of web design.
Either get to know all the technicalities or hire a professional agency to help you. Improving user experience involves speeding up your site, optimizing your website, and putting all elements in the right places.
2. Use the Right Colors
Designing a website does not involve only technical concepts. It also has a bit of psychology. You need it to help you choose the right colors for your website so that you can draw out the right emotions from your audience.
People associate colors with different emotions. Some colors make a person excited and eager to buy something. Meanwhile, other colors promote a relaxing atmosphere.
3. Keep It Simple
You want your website to be attractive but not too complicated at the same time. Bombarding it with too many features may be counterproductive instead of helpful.
Determine the features you need for your website. You can add some extras like animations and graphics. However, make sure people can still easily use your website.
4. Maximize the Use of White Spaces
White spaces—or negative spaces—are blank spaces. They do not contain any images or text. These spaces may seem unsettling, but they improve your website’s appearance.
White spaces make articles more readable. They make the page easier on the eyes and encourage more interaction. In addition, blank spaces can make your CTAs more visible.
5. Add Some Videos
As mentioned earlier, you can add different elements to your website as long as they will not complicate the overall structure. Videos are an excellent opportunity to tell people about your company and demonstrate your offerings.
People love to watch videos, especially if those videos are compelling enough. They are interested in high-quality videos with images, music, and easy-to-digest information.
Final Words
In recent years, the rise of online shopping has changed how the internet serves our lives. As more and more people buy their needs online, the internet has to keep up. Websites and social media sites have to reshape themselves to fit people’s desires to serve them better. They add new functionalities such as shopping carts and chat support.
However, these features are not enough. Websites should have other things such as a great design. An eye-catching design catches people’s attention and makes people stay for a while. Hence, a website should not only look pleasing, but it should also be easy to use.
Websites are good tools for generating leads and converting them to loyal customers. So investing in one is definitely worth your while.
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Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
