You Are Unbreakable: PLDT Enterprise honors resiliency of Filipino entrepreneurs

Wazzup Pilipinas!

As everyone grappled the means to cope with the sudden setbacks brought by an economic lockdown, Filipino entrepreneurs and businesses have displayed an undeniable resilience to survive and come out stronger from what may be considered as the most daunting year for the nation.

It's that unbreakable spirit and grit of the Filipino to quickly adapt and take advantage of technology which enable them to manage and come out stronger than before. In honor of these triumphs over adversities, PLDT Enterprise, the B2B arm of the PLDT Group, celebrates the Filipino entrepreneurs who refused to falter with the launch of its latest campaign 'You Are Unbreakable'.

"We have seen the remarkable resilience of the Filipino amidst adversity. Despite the difficulties, the Filipino entrepreneurial spirit was alive and kicking. While our customers were hard at work on recovery, it was inspiring to see how most were focused on reinventing their businesses. That is what makes them unbreakable," says Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups.

Amidst the uncertainty and disruptions of the pandemic, PLDT Enterprise made sure that it delivered the necessary support and expertise to their customers so they can ensure business continuity in this unprecedented scenario.

“PLDT Enterprise has been enabling businesses with its end-to-end technologies to ensure their operations and competitiveness,” noted Hernandez, “and we most certainly are not going to stop now when our customers need us most. This is in fulfillment of our vision of making a positive impact on every single business."

Digital adoption, of which PLDT Enterprise has long been a fervent enabler, is one of the key elements to business continuity in this new normal. The group has continued to support customers in selecting the most appropriate digital technologies for their operations to ensure resilience as well as be prepared for future disruptions.

PLDT Enterprise also supports in the recalibration of operations. Whether it’s companies now implementing work-from-home setups, moving to e-commerce, or simply ensuring that their contactless operations go seamlessly, PLDT Enterprise – with its wide range of fixed, wireless, and ICT solutions – ensures support in every transformation.

"The new world of business may be daunting for many organizations. But we believe that our Filipino entrepreneurs have the power of self-discovery and the capacity to recover quickly from difficulties,” said Hernandez. “Our commitment to our customers is that we will be there during good times and bad times. We will always be here and willing to be their trusted partner, and we will continue to work with them to ensure they can withstand the toughest of challenges the future may bring. Together, we are Unbreakable."

Watch PLDT Enterprise’s You Are Unbreakable campaign video here: https://youtu.be/XLhtqEJHxn4 #

Jam Magno is Ad Hominem Queen Against Rabiya Mateo

Wazzup Pilipinas!

For Miss Universe Philippines 2020 Rabiya Mateo, women are as capable as men, especially when it comes to leading a nation.

Mateo on Duterte's claim that presidency not for women: "Women are as capable as men." 

She disagrees that PH presidency is not for women. Duterte treats women as second-class citizens. Its not about gender.. Its about capability!

Our first woman PH President, Cory Aquino

Brought back Philippine Democracy to the Filipino people

Taken away from us by dictator Ferdinand Marcos.

Our first woman PH President is revolutionary and very heroic!

That is a FACT!

Anyone can lead regardless of their gender. may countries naman na babae leaders, hindi naman napapagaling ng gender ng isang leader ang leadership niya.

Mas magaling pa nga yung babaeng president ng taiwan at yung prime minister ng New Zealand.

Ang gusto kasi iparating sa atin ng statement ni Rabiya is Equality between Men and Women. Sa panahon natin ngayon is halos lahat ng trabaho na panlalaki noon is nagagawa na din ng babae. "Kung kaya ng lalaki, kaya din ng babae". Masyadong OA lang si Jam Magno.

J/am M/ag/no is attacking Rabiya because she's afraid. She's afraid that with the platform that Rabiya has, she might just make some of their trolls come to their senses. 

Go on, Rabiya. Definitely the Ms. Universe that we all need.

Ironic lang noh? Rabiya was standing up for all women. That they, too, have the power and capability to lead and serve. 

But the great troll, a woman at that, chose to attack her because she's too afraid of that idea.

✨A woman leading a country✨

Tapos nakakatawa pa. Support niya anak ni Duts na maging next president pero disagree sya sa sinabi ni Rabiya.

Sobrang dami niyang inconsistencies tbh. She was even attacking Rabiya's "sense of fashion" daw and how Am/an/da is better lol 

How does that have anything to do with the issue at hand?

Y'know your opponent is losing if they start throwing personal comments like that.

Hay naku Ka #Edjoot ba?!

So technically, that Jam Magno threw shade against Rabiya coz like her president, she thinks that women aren't good leaders, while ayon siya sa U.P. nagleleader-leaderan sa tropang militar - the context -

A tale of 2 women:

One uses her platform to empower women, while the other uses Tiktok to defend a misogynist.

Laki ng pinagkaiba putek. Pwede talaga tong title holder ng pagiging bida bida si Jam Magno. Kahit ano nalang pinapansin di naman ma turn on comments sa tiktok niya. Ewww! 

Ilang araw mula ngayon, kukubra nanaman si Jam Magno ng limpak-limpak sa salapi mula sa pamahalaan.

Jam Magno is trending (again) for attacking Rabiya Mateo. She called Rabiya's fashion sense confusing... where infact she be going out, dancing on tiktok with panty and bra not realizing she look like dancing-donkey with her Popinjay-personality. The guts of this uncultured grotesque.

You know what's confusing? The audacity of Jam to attack almost anyone who opposes the principles of her god. If you know what I mean.

If Jam is affected by the statement of Rabiya, it only says one thing. Rabiya is effective, and Jam is butthurt.

Sobrang triggered siya. Haha. Dahil lang sa opinion ni Rabiya, galit na galit, gusto pumatay! Lol!

Nakakabobo siya pakinggan. Yung tipong madaming satsat, pero walang laman. Natutuyot braincells ko sa kanya. 

I think she thinks in a way where they think they can outsmart anyone and if i say anyone i mean anyone.

Di pa naka higop ng batchoy sa iloilo to haha sabaw na sabaw tong si Jam "Mango" este Magno!!!! O Maligno.

The discussion should be between Jam Magno and Rabiya Mateo. Rabiya just said her honest opinion without using any logical fallacies. Meanwhile, Jam Magno just dragged her down personally, citing her wardrobe, preparations, activities, catwak etc. kung talaga ngang magaling ang Jam Magno ninyo, she should've known how to respect other people's opinion. Hindi rin dapat siya nagreresort sa kung anong logical fallacies. Bakit kapag nagawa ng vids sa tiktok, lahat naka turn off comments? What does she expects? Lahat ng DDS ay gaya nyo? Nyiii kaya kayo katatawanan eh. Kapag opinyon ninyo ay counted pero kapag opinyon ng iba hindi? 

A friendly reminder, criticizing someone’s opinion doesn’t make you right.

Yun isa isasali sa Miss Universe

Yun isa sinusuka ng universe.

Ang lakas ng loob pintasan ang fashion ni queen Rabiya samantalang siya ay mukhang maligno naman!

Competence, among others...Gender is not an issue when talking about leadership... Identity & gender politics are for the incompetent.

But a woman who is sure of herself and her capabilities need not dwell on proving her worth..A truly confident and independent woman should be unmindful of what others have to say about her, she just have to perform..and perform well..

Miss Universe Philippines Rabiya Mateo is urging Filipinos to vote for honest and accountable leaders in the 2022 election. 

Gandang Ilonggo. Beauty, brains and courage. Women like her with a stand is a total turn on!

Go Rabiya Mateo. We are behind you all the way! Wag mong pansinin yung mga patay gutom na trolls at patay gutom na mga paid bloggers, lalo yung eye bags queen na mukhang lupisak.

While the wokes are shedding their bitter tears, they’re unwittingly intensifying Jam’s voice and increasing her audience. Good job wokes.

You know what, kids, if you don’t like what Jam Magno is saying, ignore. Don’t stress yourselves. But no, you guys want to cancel whose perspectives are different from yours and that’s your problem.

We love to bash our own heads against the wall when we don't really have to. Too emo!!

"The problem we have online is that an algorithm decides what we want to see, which ends up creating a simplistic, binary view of society. It becomes a case of either you're with us or against us. And if you're against us, you deserve to be canceled"

Doing Digital Marketing in 2021: 6 Strategies to Implement

Wazzup Pilipinas!

The year 2020 was indeed chaotic, but it provided digital marketing opportunities that can be carried on to 2021. Nonetheless, it pays to implement new digital marketing strategies to cope with the adversities brought by the coronavirus pandemic while also preparing for upcoming algorithm updates, if there are any.

What are these digital marketing strategies to implement this 2021? Below are some of these strategies that any digital marketing agency would recommend to their clients.

Overall digital marketing strategy: Optimize for RankBrain and omnichannel

RankBrain is a Google technology that refers to the ML-AI (machine learning-artificial intelligence) system. This system is used in the processing of search results. Businesses must embrace these technologies whether they are using blog posts, videos, or other content in penetrating the search engine, developing skills to understand each.

Furthermore, omnichannel is an approach that involves various channels or platforms to improve the overall customer experience. The goal of this strategy is to have a convert-driven presence on multiple touchpoints.

While at it, these are the strategies necessary to win in 2021 in the ever-competitive digital marketing landscape.

Content strategy: Prioritize journey-focused content

Content marketing must evolve better to align the content with the needs of the customers. The Content Marketing Institute conducted research and found out that content lacks a customer focus.

As such, most of the existing content today excessively focuses on the campaign that they tend to overshadow always-on interactions. In focusing on the customer journeys, leads must be generated through the top of the funnel content. However, it is equally important to nurture these leads through the middle and bottom of the funnel content.

The need to create and align content with the target persona and the customer journey cannot be emphasized enough.

Paid search strategy: Perfect the ad messaging

Ad targeting is complicated, but it provides the expected returns when done right. There are several factors into play. However, digital marketers should not deliberately ignore the ad message. It is time to ditch the perception of customers as data points, but rather think of them as people.

One, this humanizes a relatively static and tactical aspect of digital marketing. Two, the failure to publish the right ad messages lead to missed opportunities. So much so for having the right person at the right time and the right place. The wrong message can definitely ruin whatever optimization efforts the SEO Philippines team has invested.

Ultimately, test the ad messages to see which brings the desired results faster, better, and cheaper. Don’t forget to inject proven tactics as well.

Social media strategy: Optimize social ads

Speaking of online advertising, social ads are increasingly caputring the most significant chunk of the digital marketing spend. Indeed, it pays to be on social media channels where your target audience is.

However, social media advertising can be costly. To minimize spending, which technically the majority of the businesses are doing amidst the ongoing pandemic, there is a need to focus on ad delivery.

Optimizing social ads help ensure that the social platform would show your ad frequently enough to the right audience. The tactics are checking the ad placements, increasing the bid, narrowing down the demographic profile, and alterning the creatives.

The last one means having a healthy portfolio of social media marketing collaterals from static ads to infographics, short videos, teasers, banners, GIFs, and even memes. Eventually, you’ll discover what works best so use more of them.

Social media strategy: Adopt new social networks

Experimentation remains to be a big part of doing digital marketing post-pandemic. TikTok and Reels are two of the most crucial video platforms today. Produce and publish short-videos on these platforms to see the difference.

Social media usage increased while people are living in lockdown. Social media channels have been instrumental in generating awareness even for small businesses. The good thing is that these channels are highly accessible.

TikTok, for instance, is expanding its advertising platform. This would be important in amplifying the purchase intent. The platform can be also utilized in analyzing what factors have shaped the purchase anew.

Mobile strategy: Provide a great mobile UX

Google is big on user experience (UX), and the emphasis is on mobile devices. The mantra nowadays is mobile first more so that the majority of the users are on mobile.

Don’t be surprised to see this strategy this 2021. The key is that if your brand wants to capture a bigger market share than what you have right now, having an accessible website should be your #1 priority.

Sadly, some websites have grown complacent because they appear on mobile search without actually scrutinizing whether the users are having a great experiene while exploring the site. That is if they would explore the site at all. Many business owners themselves have not tried visiting their sites on a mobile device, what more on multiple devices.

Don’t be one of these business owners. You need to care more about how your team, whether in-house or remote, will do digital marketing in 2021. Aside from ensuring that the digital marketing budget is spent on the right strategies, you want to make sure that the team leverages the right technologies and platforms while also streamling brand and customer-facing processes.