Wazzup Pilipinas!
I first got my journalism experience when I was in high school. Although we are "working" at our school, we were taught that it's still unethical even for us student journos then to be biased in our report. Time flies, and now I'm working for two (soon three) online news sites and owning three blogs.
Now working for mainstream media, I have to abide by the rules, and one of the most important rules is to not have some biases. This is especially true in sports, especially if you use to cheer for one team. It may sound easier said than done, but as mediamen, we have to be impartial at all times.
I find it a privilege that my superiors (well, they're my friends) assigned me, an alum from a UAAP school, to the NCAA last year (curiously, they, alums from NCAA schools, reported for the UAAP then) probably so that no bias will be done.
However, some journos still get caught cheering for a particular team or player while flaunting the media passes they have, so it was a no surprise when TJ Jurado sent me and many more media reporters an email regarding this matter.
According to Joey Villar of Philippine Star, the email has something to do with what happened at one Shakey's V-League game when Jun Lumibao, the president of the Philippine Sportswriters Association, was heard getting upset at an apparent cheering of a mediaman at a certain team... with his media pass worn!