Wazzup Pilipinas!
The night of September 6, 2014 will be filled with lights coming from every individual who will be wearing Energizer's clip-on LED headlights. It will definitely be a race for a brighter world at Filinvest City Alabang since it is expected to attract thousands of runners coming from all walks of life. The Energizer Night Race 2014 will be phenomenally better and bigger as compared to last year's fun run.
At a press conference held last August 1, 2014 at the 23rd Floor Hanston Square, 17 San Miguel Avenue, Ortigas Center, Pasig City, members of the media were informed of the unique Energizer Night Race 2014 fun run where 3,000 target participants are expected to join.
President and Managing Director of Energizer Philippines Todd Montgomerie was present at the event and had the following statements to share: "Energizer's thrust is to increasingly engage consumers through a lot of community-based marketing events. This events takes a great deal of organization and planning to make it happen. Furthermore, to make them successful they take a great deal of local promotion and awareness. So in that line, I really would like to thank you all for coming today and to taking your time out to help us promote this very positive event."
I am proud that they have constantly mentioned bloggers as among the highly influential means of disseminating information about the race since everyone has accepted the fact that online is really more viral as compared to word of mouth nowadays since most of us have smartphones already that can allow us to share the event with others through social media right at that very time of the conference.