Wazzup Pilipinas!?
In a world suffocating under the weight of waste, where nature struggles to breathe beneath mountains of discarded materials, an unexpected revolution is percolating—one that turns something as simple as a coffee cup into a symbol of renewal and hope. At the heart of this movement stand two visionary forces: % Arabica Philippines and Urban Farmers PH. They are not just serving coffee; they are serving a future where sustainability is second nature, where every sip fuels not only energy but transformation.
It all started with a conversation over coffee in 2023—a discussion that would soon bloom into an environmental breakthrough. What if used coffee cups could serve a purpose beyond a single use? What if coffee grounds, often discarded as waste, could be given a second life as nutrient-rich fertilizer? These questions set the foundation for an initiative that is now reshaping the way we think about consumption and conservation.
On April 3, against the golden hues of a Manila sunset, the Urban Farmers Lounge became the epicenter of this eco-friendly movement. Press members and devoted supporters of % Arabica gathered to witness the unveiling of a partnership that breathes new life into waste. Attendees saw firsthand how discarded cups are transformed into seedling pots, cradling the first stages of new plant life. They learned how coffee grounds, rich in essential nutrients, could rejuvenate the soil, feeding crops that would in turn sustain communities.
This initiative isn’t just about sustainability—it’s a call to action. It’s a challenge to rethink how small, everyday choices can contribute to a greater environmental impact. Through their pioneering efforts, % Arabica Philippines and Urban Farmers PH are turning Bonifacio Global City into a beacon of eco-conscious innovation, proving that change starts with the simplest acts—like finishing a cup of coffee.
“See the World Through Coffee” has long been % Arabica’s guiding philosophy, but this project adds a new dimension to their mission. It’s about seeing not just the world, but the future, through coffee. And in this future, every cup tells a story of renewal, responsibility, and collective action.
The question now is: will you be part of the change? Because the future isn’t just brewing—it’s already here.
The Art and Science of Specialty Coffee: From Origin to Cup
Beyond sustainability, % Arabica is deeply rooted in the artistry and science of specialty coffee. Coffee is more than a beverage—it’s a story of terroir, cultivation, and meticulous processing that influences every sip. From the highlands of Colombia to the volcanic soils of Indonesia, the journey from bean to cup is a symphony of nature, craftsmanship, and innovation.
The Signature Arabica Blend: A Commitment to Excellence
Unlike many commercial blends that prioritize quantity over quality, the % Arabica Blend is crafted from the finest single-origin specialty coffee beans. The result? A distinctive, rich profile with deep chocolatey undertones—perfectly suited for milk-based drinks and Americanos. This ever-evolving blend adapts to the seasons, ensuring that every batch maintains the highest standards of quality. For home brewers, % Arabica’s baristas even offer custom roasting services tailored to individual preferences, making specialty coffee accessible to all.
Colombia’s Huila Region: A Coffee Paradise
In the heart of Colombia’s coffee belt lies Huila, a region revered for its award-winning beans. One of its standout farms, Finca Buenos Aires de Bruselas, led by Adrian Lazo, showcases groundbreaking fermentation techniques that elevate coffee’s natural complexity. Through an innovative cold-water fermentation process and meticulous drying methods, Lazo produces Bourbon Sidra beans with a flavor profile bursting with raspberries, peaches, and a lingering sweet aftertaste.
Indonesia’s Gayo Highlands: Tradition Meets Innovation
Indonesia’s Gayo region, renowned for its exceptional coffees, is home to the family-run Asbi Estate in Bener Meriah Gayo. Unlike large-scale plantations, this highland farm nurtures young Red Bourbon, Abyssinia, and Typica coffee trees under ideal conditions. Their “Classic Natural Process” refines every step—from selective harvesting to precise drying—resulting in a cup rich with cocoa nibs, dried mango, and the floral elegance of oolong tea.
The Universal Language of Flavor
What unites these diverse origins is a shared language of flavor. Specialty coffee isn’t just about taste; it’s about education, appreciation, and connection. Through sensory exploration, % Arabica invites coffee lovers to move beyond consumption and embrace the intricate journey behind each cup. By understanding the balance of chocolaty, nutty, fruity, and floral notes, consumers engage in an experience that transcends the ordinary.
From sustainability initiatives to the pursuit of coffee excellence, % Arabica Philippines is redefining what it means to be a coffee brand. It’s not just about serving the best coffee—it’s about serving a better future, one cup at a time.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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