SM Supermalls Honors Filipino Entrepreneurs with MSME Champions' Wall

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Celebrating the Strength and Success of Over 17,000 Businesses

In a grand tribute to the unwavering spirit of Filipino entrepreneurs, SM Supermalls unveiled the MSME Champions' Wall, a striking visual homage to the resilience, dedication, and excellence of the country’s 17,000+ thriving micro, small, and medium enterprises (MSMEs). The unveiling, held at SM Mall of Asia (MOA), brought together distinguished guests, business leaders, and government representatives to recognize the 2024 Presidential Awardees for MSMEs, whose remarkable contributions continue to shape the nation’s business landscape.

A Symbol of Resilience and Innovation

More than just an artistic installation, the MSME Champions' Wall serves as a powerful symbol of perseverance and ingenuity, reflecting the inspiring journeys of Filipino entrepreneurs who have overcome challenges to achieve success. Designed to blend creativity and storytelling, the wall showcases diverse industries and unique business stories, shining a light on the impact of MSMEs across the country.

During the momentous event, industry leaders and MSME advocates stood in admiration as the wall became a beacon of inspiration for budding entrepreneurs. Among those present were SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz.

Recognizing the 2024 Presidential Awardees for MSMEs

A major highlight of the celebration was the recognition of the 2024 Presidential Awardees for MSMEs, a distinguished group of individuals and businesses that have demonstrated exceptional innovation, outstanding business performance, and significant community impact.

Among the esteemed awardees were:

Malagos Chocolate (Medium Enterprise Champion) – Renowned for its internationally acclaimed, Philippine-grown cacao, Malagos Chocolate exemplifies world-class quality and sustainability in the local chocolate industry.

Kawayan Collective (Small Enterprise Champion) – A trailblazer in sustainable construction, promoting the use of engineered bamboo to provide durable and eco-friendly building materials.

Hey Success PH – Recognized for its commitment to innovative business solutions and customer engagement.

Ai-She Footwear Fashion – A small enterprise finalist known for crafting high-quality, locally sourced espadrilles while empowering Persons with Disabilities (PWD) artisans.

Nelly Coffee and Tablea – A proud purveyor of authentic Philippine coffee and tablea, preserving traditional methods while fostering community growth.

Tropical Palm Herb Manufacturing – A leader in the herbal products industry, bringing natural wellness solutions to the Filipino market.

Jojie’s Bakeshop – A household name in local baking, delighting communities with freshly baked goods and time-honored recipes.

In his opening remarks, Jonjon San Agustin highlighted SM Supermalls’ dedication to supporting MSMEs:

“This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

Each awardee shared their entrepreneurial journey, emphasizing how MSMEs contribute to job creation, industry growth, and national development—making them vital pillars of the economy.

SM Supermalls: A Strong Ally for MSME Growth

As a staunch advocate for MSMEs, SM Supermalls continues to empower Filipino entrepreneurs through initiatives like the SM for MSMEs Program. This program provides local businesses with:

✔️ Greater market opportunities to expand their reach

✔️ Business development support to enhance operations

✔️ Nationwide visibility through SM’s extensive network

With over 80 malls across the Philippines, SM Supermalls remains committed to being a true partner in MSME success. The MSME Champions' Wall at SM MOA stands tall—not just as an art installation but as a powerful reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

Join the SM for MSMEs Program

Are you an MSME looking to scale your business? SM Supermalls welcomes you to be part of its growing marketplace!

✅ Visit msme.smsupermalls.com for program details

✅ Download your MSME application at www.smsupermalls.com/sm-for-msmes/

✅ Email customercare@smsupermalls.com with your business details and preferred location

Don't miss this opportunity to grow your business with SM Supermalls today!

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