Shop, Earn, Fly: The Game-Changing AirAsia-SMAC Rewards Hack You Can’t Miss!

Wazzup Pilipinas!?

AirAsia rewards, the loyalty platform of Capital A (formerly AirAsia Group), has partnered with SM Advantage Card (SMAC), the Philippines' largest retail loyalty program under the SM Group. This collaboration, unveiled on March 5, 2025, at the SM Retail Headquarters in Pasay City, introduces the "My SMAC, My MOVE" campaign, enabling seamless conversion of points between the two programs, thereby enriching both shopping and travel experiences for members. 

Seamless Points Conversion: A New Era of Rewards

The crux of this partnership lies in its innovative two-way points conversion system:

For SMAC Members: 200 SMAC points can be converted into 300 AirAsia points via the AirAsia MOVE app. 

For AirAsia Members: 500 AirAsia points can be exchanged for 125 SMAC points through the same platform. 

This integration allows members to maximize the value of their points, transforming everyday shopping into travel opportunities and vice versa. 

Leadership Perspectives on the Partnership

Key executives from both organizations have expressed their enthusiasm:

Nicole Tan, Chief Business Officer of AirAsia rewards, stated, "We are excited to team up with the Philippines' biggest loyalty program to offer a truly rewarding experience for both SMAC and AirAsia rewards members." 

Patrick Cua, Chief Operating Officer of SMAC, remarked, "By combining shopping and travel rewards, we're enhancing the value of our loyalty program and offering more meaningful experiences to our members." 

Ricky Isla, CEO of AirAsia Philippines, added, "We are positive that this partnership will further boost the appetite of travel tourism in the country." 

AirAsia MOVE App: The Ultimate Travel Companion

Central to this partnership is the AirAsia MOVE app, formerly known as the airasia Superapp. This all-in-one platform offers a comprehensive suite of travel services:

Flight Bookings: Access to over 700 airlines, including AirAsia, allowing users to compare prices and book flights that fit their budget. 

Hotel Reservations: Availability of over 900,000 hotels worldwide, catering to various preferences and budgets. 

Additional Features: The app also offers ride-hailing, dining experiences, insurance, and more, underpinned by integrated financial services provided by BigPay. 

The app's recent rebranding to AirAsia MOVE reflects its commitment to evolving and enhancing user experience. The refreshed interface aims to provide a more intuitive and seamless navigation experience for users. 

FACES: Pioneering Contactless Travel

AirAsia MOVE also introduces FACES (Fast Airport Clearance Experience System), a facial recognition technology designed to offer a fully digital and contactless travel experience. This feature allows guests to check-in, clear security, and board flights using facial biometrics, enhancing convenience and safety. 

Conclusion

The partnership between AirAsia rewards and SMAC signifies a transformative approach to customer loyalty, blending shopping and travel rewards into a cohesive system. With the AirAsia MOVE app at its core, members are poised to enjoy a more integrated and rewarding experience, marking a significant milestone in the evolution of loyalty programs in the ASEAN region.

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