PCO Chief Jay Ruiz Caught in P206M Media Deal Scandal? Here’s the Truth!

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In a move to uphold ethical standards and prevent potential conflicts of interest, newly appointed Presidential Communications Office (PCO) Secretary Jaybee "Jay" Ruiz is actively divesting his shares in Digital 8, Inc., a media company he co-founded. This decision aligns with legal mandates requiring public officials to separate personal business interests from their official duties.

Background on Digital 8, Inc. and D8TV

Digital 8, Inc., established by Ruiz alongside former PTV General Manager Ana Puod, operates D8TV—a Philippine free-to-air digital television channel. Launched on November 4, 2024, D8TV offers a variety of lifestyle and infotainment content. Notably, the channel partnered with the Intercontinental Broadcasting Corporation (IBC) to broadcast lottery draws from the Philippine Charity Sweepstakes Office (PCSO), commencing December 31, 2024. This collaboration marked the end of a three-decade association between PCSO and the People's Television Network (PTV). 

Ruiz's Appointment as PCO Secretary

On February 24, 2025, President Ferdinand R. Marcos Jr. appointed Jay Ruiz as the PCO Secretary, succeeding Cesar Chavez, who resigned after acknowledging unmet expectations during his tenure. 

Ruiz's extensive background in media and communications positions him to enhance government messaging strategies and combat misinformation. 

Commitment to Ethical Governance

Addressing concerns about potential conflicts of interest due to his association with Digital 8, Inc., Ruiz is proactively divesting his shares. Palace Press Officer Undersecretary Atty. Claire Castro confirmed that Ruiz is preparing the necessary documents for this process, in compliance with legal requirements. 

Legal Framework and Precedents

Philippine law mandates that public officials must divest from private business interests within 60 days of assuming office to avoid conflicts of interest. This ensures that officials' decisions remain impartial and in the public's best interest. Past instances, such as the case of former Solicitor General Jose Calida in 2018, highlight the importance of adhering to these ethical standards. 

Conclusion

Secretary Jay Ruiz's prompt action to divest his shares in Digital 8, Inc. underscores his dedication to ethical governance and transparency. This move not only aligns with legal obligations but also reinforces public trust in the administration's commitment to integrity.

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