UP SAMASKOM’s Golden Anniversary Shines with Live A.I.D.S. 35: "A Laugh Story"

Wazzup Pilipinas!?

For half a century, the University of the Philippines' Samahan ng mga Mag-aaral sa Komunikasyon (UP SAMASKOM) has been a pillar of creative excellence, producing some of the country's most talented comedians, performers, and storytellers. In 2025, as SAMASKOM marks its milestone 50th anniversary, the organization is set to bring back its longest-running, much-anticipated comedy variety show—Live A.I.D.S. (Ang Istoryang Dinebelop ng SAMASKOM)—for its 35th installment, titled "A Laugh Story."

Set to take center stage at the Ignacio B. Gimenez-KAL Theater in UP Diliman this May 2025, Live A.I.D.S. 35 promises a fresh and dynamic take on the humor and satire that have made the show a beloved institution.

The Kickoff: Celebrating 50 Years of Legacy

To usher in this historic event, Gold A.I.D.S.: The Live A.I.D.S. 35 Kickoff Party was held on February 15, 2024, at the Edge Skyview Bar, Ibis Styles Hotel. The evening was a grand reunion of resident members, alumni, and supporters who gathered to unveil exciting new projects and activities leading up to the show. The event also served as a platform to recognize the impact of Live A.I.D.S. in shaping Philippine entertainment and fostering a new generation of creative minds.

One of the key highlights of the night was the launch of an exclusive album that encapsulates the Live A.I.D.S. experience. This special collection features a mix of beloved classics from previous editions alongside new compositions crafted specifically for Live A.I.D.S. 35, reflecting the essence of comedy, music, and storytelling that have defined the show for decades.

Meet the Visionary Behind Live A.I.D.S. 35

This year, television writer Ken De Leon makes his directorial debut with Live A.I.D.S. 35, bringing a fresh perspective and sharp storytelling skills honed in the Philippine entertainment industry. Known for his innovative approach to humor and drama, De Leon describes "A Laugh Story" as more than just a comedy show—it's a journey through the stories that shape Filipinos’ lives.

“From the bedtime stories that lulled us to sleep as children to the everyday chismis that fuels our curiosity, stories are central to our connections and understanding of the world. Live A.I.D.S. 35 is a celebration of these narratives, using humor and heart to remind us of the shared experiences that unite us all.” – Ken De Leon, Director

The upcoming installment is expected to push the boundaries of satire and social commentary while keeping the audience in stitches. With a mix of witty political and social humor, musical performances, and laugh-out-loud skits, "A Laugh Story" will take audiences on a nostalgic and relevant journey that reflects the Filipino experience.

A Legacy of Excellence: SAMASKOM’s Influence on Philippine Entertainment

Live A.I.D.S. is more than just an annual comedy variety show—it has become a launching pad for some of the most recognizable names in Philippine media and entertainment. Many of its alumni have made significant contributions to the industry, including:

KaladKaren (Jervi Wrightson) – TV host, LGBTQ+ advocate, and celebrated impersonator

Giselle Sanchez – Comedian, actress, and writer

Tuesday Vargas – Singer, actress, and stand-up comedian

RS Francisco – Theater and film actor, entrepreneur

Lauren Dyogi – Acclaimed director and network executive

The show continues to serve as a training ground for young talents who aspire to make their mark in the industry, giving them a stage to refine their craft and develop their unique comedic voices.

Live A.I.D.S. 35: A Must-Watch Spectacle

As UP SAMASKOM gears up for its biggest and most meaningful production yet, anticipation is at an all-time high. Tickets for Live A.I.D.S. 35: "A Laugh Story" will be available starting March 2025. The show promises to be a spectacular mix of nostalgia, innovation, and timeless humor—a testament to SAMASKOM’s five decades of fearless storytelling, artistic expression, and creative excellence.

For updates, exclusive behind-the-scenes content, and ticket information, follow UP SAMASKOM’s official social media channels.

About U.P. SAMASKOM

Founded in 1974, the U.P. Samahan ng mga Mag-aaral sa Komunikasyon (UP SAMASKOM) is the premier academic organization based at the College of Media and Communication (formerly College of Mass Communication), University of the Philippines Diliman. For 50 years, SAMASKOM has been at the forefront of innovative, socially relevant, and creative content production, helping shape the next generation of Filipino communicators, artists, and storytellers.

Don’t miss Live A.I.D.S. 35: "A Laugh Story"—the biggest comedy event of the year! Get ready to laugh, reminisce, and celebrate the power of storytelling this May 2025 at the IBG-KAL Theater, UP Diliman.

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