SM Viyline MSME Caravan: Empowering Local Businesses at SM City Baguio

Wazzup Pilipinas!?

The second leg of the much-anticipated Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to captivate shoppers and entrepreneurs at SM City Baguio from February 19-25, 2025. Building on the success of its first leg at SM City Bataan, this initiative, spearheaded by Viyline in collaboration with SM Supermalls, aims to uplift local businesses, celebrate community engagement, and provide an exciting marketplace for Filipino MSMEs.

A Grand Celebration of Local Talent and Entrepreneurship

Shoppers and visitors to SM City Baguio can expect a vibrant showcase of handcrafted products, must-try delicacies, and innovative business ventures that highlight the creativity and resilience of Filipino entrepreneurs. The Viyline MSME Caravan goes beyond being just a bazaar—it is a movement for economic empowerment, strengthening the local MSME ecosystem through collaboration and exposure to a wider market.

A key attraction of the event will be the presence of Viy Cortez, a renowned influencer and entrepreneur, best known as the wife of popular YouTuber CONG TV. With her massive online following, Viy Cortez’s participation in the opening ceremony will undoubtedly add star power and excitement to the event, drawing in more visitors and lending greater visibility to the participating MSMEs.

Delicious Finds and Unique Offerings

One of the biggest highlights of the Viyline MSME Caravan is its diverse selection of products, including delicious local food items such as the much-talked-about bottled Pork Sisig Barbecue, alongside a wide variety of other handcrafted goods and innovative offerings from emerging entrepreneurs. This unique shopping experience encourages attendees to support local brands, helping small businesses flourish in a competitive retail landscape.

SM Supermalls: A Champion for MSME Growth

SM Supermalls continues to prove its commitment to supporting MSMEs by offering prime retail spaces and high-impact promotional opportunities. As the country’s largest MSME hub, SM provides end-to-end business support—from incubation to national expansion—ensuring that local entrepreneurs have the resources and platform they need to thrive.

With over 80 malls nationwide, SM Supermalls remains a key player in driving MSME success, reinforcing the importance of sustainability and innovation in today’s business landscape. The Viyline MSME Caravan is a testament to SM’s dedication to fostering a thriving community of Filipino entrepreneurs.

The Caravan’s Next Destination

After the SM City Baguio leg, the Viyline MSME Caravan will continue its journey, heading to SM City Dasmariñas from March 19-30, 2025. With each stop, the caravan strengthens its mission of empowering MSMEs, boosting local economies, and fostering a deeper connection between businesses and consumers.

Join the Movement!

Don’t miss this exciting week-long MSME celebration at SM City Baguio! Mark your calendars from February 19-25, 2025, and be part of this dynamic showcase of local entrepreneurship. Whether you’re a shopper, a business owner, or an advocate for local industries, the Viyline MSME Caravan promises an engaging and rewarding experience for all.

For more details, visit www.smsupermalls.com and stay updated on upcoming events that champion Filipino businesses and homegrown talent!

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